26 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

i only like this one..

~ old habits die hard, older ones never do ~

Have Heart's picture
Have Heart
922 pencils

Don't get what they're trying to say.

addyhoch10's picture
addyhoch10
2592 pencils

let's cheese grater?

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese

nice photo. still, pooh.

AriesDW's picture
AriesDW
172 pencils

I agree

purplesimon's picture
purplesimon
475 pencils

That's so bad it grates.

Sorry, I think it deserved a terrible pun.

Stigset's picture
Stigset
1456 pencils

Is the concept "let's eat together" ? I don't understand the point. Maybe it's suposed to represent the mini as a romantic restaurant. Actually I don't get it

Absolut M's picture
Absolut M
1069 pencils

Just "mini" ????

Minimum's picture
Minimum
1496 pencils

You called?

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Dick Huges's picture
Dick Huges
939 pencils

Even with my 196 IQ I can't get this.

Pouts's picture
Pouts
691 pencils

It's nice! you don't need to get this. It's just the brand communication of MINI that leaves free space for ads like this, try to see it a ART and i'm sure you'll get it, BRAVO!

Dick Huges's picture
Dick Huges
939 pencils

ART ≠ Advertising

salamandos's picture
salamandos
1947 pencils

advertising and art can be the same, simply it does not make sense to make rules

ooops's picture
ooops
448 pencils

advertising involve business.
art embraced by personality.

salamandos's picture
salamandos
1947 pencils

yes, and?

instinctive traveller's picture
instinctive tra...
189 pencils

But my friend, doesn't the first canon of advertising say that Advertising is not Art? Or do you suppose that's a dumb thing to say? And pray what rules are we talking about? Granted that design has no rules. You can't say that for advertising can you? http://upthechimney.blogspot.com

Have Heart's picture
Have Heart
922 pencils

Is it meant like "Mini spices up your life"?!

Minimum's picture
Minimum
1496 pencils

I sure do

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

mrtalented's picture
mrtalented
2175 pencils

extra holes on the roof for cheesy ride!

addyhoch10's picture
addyhoch10
2592 pencils

these are speed holes. they make the car go faster.

adstrike's picture
adstrike
334 pencils

I think the campaign is trying to say that a mini is very small, like the objects use in the kitchen, or is just fun to go dinner in a mini… in any case very, very confuse…

ripster's picture
ripster
152 pencils

a man is farting

1000 scientist are trying to find out why he did so. bacterias, illnes, wrong food, brain stress, god?
a fart is sometimes just a fart and smells

end of the story

SummerA's picture
SummerA
154 pencils

It's so small it's like a kitchen utensil you can grab in your hand? is that it?

Tapper's picture
Tapper
490 pencils

In blue, under number of reads, it says 'mini eat out guide' so I guess the execution is very relevant to the publiction its going in.

Strip. Strip. Strip.

liar's picture
liar
386 pencils

well i think everyone knows that a kitchen utensil, use a potato as an example, use against this utensil will slice out tiny pieces, or mini pieces. But still, the whole idea here is mini, does not quite related to the whole point.

DK's picture
DK
43 pencils

the mini is an icon. a design and technological marvel. the mini is a cool car. the mini is a sports car. the mini is a very personal car. the mini is not a cheese grater. obviously the guys who did this have never driven a mini or owned one. this almost looks like a rival has done these. no lets not mini like this

Log in or register to post comments