Mini: Door

* Warning: one door is upside down.
That's why you can get it at an incredible price.

Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino
Published: July 2010

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16 comments

Guest's picture
Guest

Better without the asterisk.

Guest's picture
Guest

Is it actually upside down, or backwards?

Guest's picture
Guest

Doesn't look upside down to me. Looks like it opens the wrong way.

Guest's picture
Guest

u'r right. it's not upside down.

Guest's picture
Guest

You seem to have a great expertise, Im impressed.

Guest's picture
Guest

Poor. doesn't have to be here.

thedesignaddict's picture
thedesignaddict
5379 pencils

Squandered opportunity.

firebug's picture
firebug
1117 pencils

nice copy......i like it

Guest's picture
Guest

Volkswagen? Lemon.

Guest's picture
Guest

Ragazzi... fate ridere con ste campagne.

andyStock's picture
andyStock
666 pencils

I agree with thedesignaddict - there is a fantastic idea here, but the execution lets the idea down.

And yes, the door is back-to-front, not upside-down.

Dzsoi's picture
Dzsoi
5369 pencils

Yep, concept confused with this dissonance between copy and visual. Maybe 'one door is installed reverse' or something like that.

andyStock's picture
andyStock
666 pencils

To be fair, seeing as the ad is from Italy it may have just been lost in translation. Perhaps upside down and back to front translate to a similar word in Italian?

Guest's picture
Guest

This ad should be upside down!! If you don't know what butterfly doors you should not make an ad! You are stupid!! Your upside down!

velle's picture
velle
1550 pencils

Them poor non-native English speakers*...
*me included.

Guest's picture
Guest

I've seen this outdoor in Italy, and it was actually written "installed reverse", they haven't translated it properly.
Take it easy, guys, this is Ads of the World, and not all of them are in English, right?
Anyway, I love this campaing.

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