* Warning: one door is upside down.
That's why you can get it at an incredible price.
Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino
Published: July 2010
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16 Comments
Better without the asterisk.
Is it actually upside down, or backwards?
Doesn't look upside down to me. Looks like it opens the wrong way.
u'r right. it's not upside down.
You seem to have a great expertise, Im impressed.
Poor. doesn't have to be here.
Squandered opportunity.
nice copy......i like it
Volkswagen? Lemon.
Ragazzi... fate ridere con ste campagne.
I agree with thedesignaddict - there is a fantastic idea here, but the execution lets the idea down.
And yes, the door is back-to-front, not upside-down.
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Yep, concept confused with this dissonance between copy and visual. Maybe 'one door is installed reverse' or something like that.
To be fair, seeing as the ad is from Italy it may have just been lost in translation. Perhaps upside down and back to front translate to a similar word in Italian?
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This ad should be upside down!! If you don't know what butterfly doors you should not make an ad! You are stupid!! Your upside down!
Them poor non-native English speakers*...
*me included.
I've seen this outdoor in Italy, and it was actually written "installed reverse", they haven't translated it properly.
Take it easy, guys, this is Ads of the World, and not all of them are in English, right?
Anyway, I love this campaing.