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Cyclists

Agency: 
Published/Aired: 
December 2010
Description: 

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge

Comments (7)

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Highest Rated

Manoma's picture
Manoma
Activity Score 1108

This one doesn't go...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I really don't get it.

Guest's picture
Guest

there are no cyclist on the road at night.

gioborde's picture
gioborde
Activity Score 1387

oh wow!, so difficult to get, really. I would have never come to that.

GiBo

Glut's picture
Glut
Activity Score 3937

the point of doing a test drive is to know the car, its functions, confort, etc.
But mainly enjoying the ride, with no rush or place to get at a certain time.
That´s why i don´t get why it will be better for me not to have this to cyclist on the road.

Guest's picture
Guest

kids shoud be ban from this sight D•• A•••

Guest's picture
Guest

Note to self: Buy Nintendo Wii

Manoma's picture
Manoma
Activity Score 1108

This one doesn't go...

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