Mini: Cyberpunk

The anniversary edition Camden. It´s anything but cute.

Advertising Agency: Liquid Campaign, Dubai, UAE
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator/Retoucher: Christo Penev/Rotfilter
Account Management: Kerstin Hagg, Michael Keller
Published: Autumn 2009

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18 comments

Guest's picture
Guest

WHY???????????

TommyO's picture
TommyO
1866 pencils

I don't get it.

Guest's picture
Guest

What´s not to get?? For me it´s pretty obvious. A birthday edition has instead of a stripper evil creatures jumping out of the cake because the car is so strong. Not exactly a hard nut.

gon_enelcamino's picture
gon_enelcamino
838 pencils

stop defending your own scams..

Guest's picture
Guest

I dont defend other peoples campagins, but i just happen to knwo that the campaign ran in the whole ME region. With even more motives.

the_guest's picture
the_guest
175 pencils

I'm not sure whether the guest up here (do not mistake him for me!) did this, but I have to say this campaign is both clearly understandable AND ugly

jorj's picture
jorj
638 pencils

me too

Hibon's picture
Hibon
3731 pencils

pretty obvious ? please, i also need a ad manual for this.

Simple ideas are the best !

jackal hunts's picture
jackal hunts
325 pencils

It's pure contradiction of thoughts...thumbs down

Shingo's picture
Shingo
406 pencils

explain plz

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Only link that I can think of is that it has a German engine (BMW), but beside that this is just weird!!

Guest's picture
Guest

Actually, I think Mini uses Citroen engines that are made in Poland, if memory serves.

Dzsoi's picture
Dzsoi
6238 pencils

Two elements mixed, don't have to be an Einstein to decode it... anniversary = birthday cake, anything but cute = masked guy with a baseball bat.

Guest's picture
Guest

I understand that if i buy this car, a guy with a baseball bat will smash my head hehe

Guest's picture
Guest

By the ways, its a wedding cake!...soooo

Guest's picture
Guest

Terrible...

Guest's picture
Guest

Could it be that since the birthday (wedding?) cake looks "cute" on the outside, it has a monster on the inside. It's probably the persona, they want to instill in the Mini; sort of like saying this car may look cute on the outside, but it's a Monster (HP, Engine?) on the inside. I'm just guessing.

Guest's picture
Guest

Big dislike!!!

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