Mini Cooper S: Ponies

Mini Cooper S. 184 hp.

Advertising agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yakobowitch
Head Team creative Director: Igal Ezra
Copywriter: Orel Bitan, Kobi Cohen
Art Director: Evgeni Zlatopolsky
Photoshop: Amit Hendler
VP Account Manager: Dror Tankus
Account Director: Eyal Blechman
Account Supervisor: Roni Marian
Account Manager: Meirav Ben-Ari

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25 comments

Billoughsby's picture
Billoughsby
5091 pencils

I love the ponies

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

tytpol's picture
tytpol
776 pencils

Like it much. Not less. More.

newhorizon's picture
newhorizon
9 pencils

smart idea, good execution... great work!

CuriousPencil's picture
CuriousPencil
4227 pencils

At last, inevitability. Thundrous applause for this only... any ADs there want to rankle the audience with some shadow comments about the front-of-house pony?

No?

Good, just the clapping sheep then.

fotdot's picture
fotdot
659 pencils

Cool.

luispiter's picture
luispiter
2756 pencils

jajajaja avery nice... i love it

suresh90's picture
suresh90
620 pencils

cool stuff :)

shekhar_halder's picture
shekhar_halder
4 pencils

execution is superb !!

Rt's picture
Rt
54 pencils

idea is OK but the terrible photoshop work is embarrassing- the plants they're stepping on look like it was done by a blind photoshopist.

Sdb's picture
Sdb
1364 pencils

Blatant..

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hehe it's cute - photoshop seems very vague indeed.

Geimima's picture
Geimima
815 pencils

how those mini horses beat big horses?

life is a playground

Cutarica's picture
Cutarica
3421 pencils

doesn't matter! you get 184 ponies man!!! =D

Lazarus's picture
Lazarus
1490 pencils

Ha. Funny.

CuriousPencil's picture
CuriousPencil
4227 pencils

.

CuriousPencil's picture
CuriousPencil
4227 pencils

Can't help but think someone's been studying at the 'one-card game of Snap' school of thought. Any photo of wild horses captured like that is going to involve the herd not running into the camera/photographer. Though I do recall that winning photo in a still from Champion the Wonder Horse, way back.

ambareesha's picture
ambareesha
255 pencils

clear

- @mbi

Davosk's picture
Davosk
4833 pencils

- The kind of idea that begs to be analysed.
- It looks like the AD has done the illustration, should have used expert in PS for the final execution.
- Overall, it's not a MINI ad.

Nice try.

zacomic's picture
zacomic
77 pencils

Genial!!!

---------------------------------
Olvin Rivera
zacomic.blogspot.com

Billoughsby's picture
Billoughsby
5091 pencils

It's not slick. But tell me, is it possible we're edging here into an area of expressionistic Photoshop (if you will) where it is intentional that it not look as nailed down as an electronics ad? Maybe the hooves and legs are supposed to disappear here and there. Maybe there are supposed to be 7 different light sources. Maybe the dodgy stab at selective focus is intentional. Of course such a notion will drive image professionals bonkers. 'Not saying "let's learn to love sloppy work". I'm just saying should we be asking ourselves if this feels good rather than is it correct? (Am I the only one who has seen the time when an "image professional" sanitized and sapped the vigor out of a down and dirty Photoshop layout by an AD?)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Billoughsby you're stretching flexibility into fluid here, and I for one think that approach should be extended to a more lenient eye on the copy side of things to. More metaphors, less similes. a Fewer distinct boundry when it comes to correct capitalization and maybe even spelling isself or consistency in capitalisation for a start; and lets allow these creatives to let lose on their own rulebooks they make themself so we can enjoy the real thinking behind the thought of the idea their telling us. Who knows, we may see the day when ads are so good we almost dont know there done by professionals.

Billoughsby's picture
Billoughsby
5091 pencils

"we may see the day when ads are so good we almost don't know there done by professionals"

That's genius! Thanks for refreshing the dialog here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

See, you couldn't help but add an apostrophe that wasn't there in the original - THAT'S ingrained professionalism right there.

manumartin5's picture
manumartin5
1202 pencils

powerful...!

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