MINI Cooper S: Courage

Courage. Take a test drive.

Advertising Agency: Lowe, Zurich, Switzerland
Creative Director: Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Photography / Retouching: Linus Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Matteo Lonati, Laura Müller
Published: July 2008


Prof's picture
1453 pencils

Spiders creep me out :(

should have been done less creepy, i think.

even so ... i don't like it.

Quite really.

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

Courage? i don't think that is the best adjective...

wildbore's picture
749 pencils


elgrillo's picture
26 pencils
sloppy4's picture
1494 pencils

works better for the nissan

vwray81's picture
256 pencils

Yeah it works much better for any SUV for that matter. To show off it's off-road capabilities.

But it doesn't make sense for a car like the Mini Cooper.

Fabian Kirner's picture
Fabian Kirner
270 pencils

Thanks. That´s what I was about to say...

sparky's picture
454 pencils

I love it. but didnt know it had been done before

Farfa's picture
97 pencils

This is my car "Biscottina"
I love it!!!

Frits Harkema's picture
Frits Harkema
713 pencils

A Spider. Thought that was Fiat. Or Alfa. Or Maserati. But not Mini Cooper S.

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