Mini Cooper: Rollercoaster
Advertising Agency: DDB DM9JAYMESYFU, Makati City, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Louie Sotto
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producers: Sheila Villanueva, Jess Ramo
Illustrator: Pinoy Reyes (3d Artist), Allan Montayre
Account Manager: Junette Laxamana
Account Supervisor: Ronald Barreiro
18 Comments
nice concept....just too much trees and weird curves...execution still needs some work...
commenting just to gather more pencils:-)
had enough...
withalltherespects
I like the way of execution but that lower road doesn't lead anywhere to the house, or...who cares?
This one is quite similar: http://adsoftheworld.com/media/print/riffel_beach
And this has the coolest rollercoaster 3D work: http://adsoftheworld.com/media/print/veikkaus_football_betting_rollerc...
thanks Ivan...those early works are so much better art wise...
commenting just to gather more pencils:-)
Strange imperfection... i love it and i don´t know why..
I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.
Nothing new here.
I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.
Nothing new here.
I've seen the roller coaster used MANY times in car print ads. Cadillac and Pontiac for starters. The art is nice, so I'll give it a pass.
Mini Cooper: Rollercoaster is a thrilling, exhilarating ride on a fast machine.
A bit busy, but I still like it.
The first time i saw roller coaster car ad is Peugeot 206 and it also came with TVC !
Cool enough!
Perfectly fits to the brand.
So, driving a mini cooper is very very frightening. OK.
That's me!
http://blog.tapuz.co.il/wranger
Nothing new. Won a Silver Lion in Cannes though.
i cant understand how people are saying that they cant understand the brand i think it fits perfectly! :)
Art direction = good. Rollercoaster ride idea? Thrilling but will surely scare a lot of people.
When I saw this, I thought it was REALLY good since I thought it was a mini car coaster (you know... those mini toys in department stores). I thought it was a hyperbole for Mini Cooper.