Mini Cooper: Injured Text, V

Texing and driving don’t mix.

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Héctor Fernández Maldonado
Creative Directors: Jessica Apellániz, Luis Enríquez
Copywriter: Jessica Apellániz
Art Directors: Bastien Grisolet, Luis Enríquez
Photographer: Adolfo Fiori / Fhmtcgi : Jef Prod

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11 comments

Andrej Troha's picture
Andrej Troha
613 pencils

Well, that's interestingly close: http://adsoftheworld.com/media/print/mercedesbenz_letters_2
Joe la Pompe to the rescue!

kleenex's picture
kleenex
29421 pencils

And that was the GOOD ad. Not this one.

RyanT's picture
RyanT
23 pencils

In fact that was done long time ago. But the other campaign have the designer/creator collaboration: http://www.behance.net/andreasscheiger

luchogzlz's picture
luchogzlz
14 pencils

What a crap. This designer will love to know about that. Heads up Publicis, here comes a lawsuit...

mmackinven's picture
mmackinven
1602 pencils

I have a feeling that these ads were in production before the other one, quite a lot of work went into the ambient executions, couple of months I'd say?
http://www.youtube.com/watch?feature=endscreen&v=8VIGSSHD3Bw&NR=1

salil.sharma's picture
salil.sharma
2278 pencils

Lovely Campaign ! Specially I Like Execution ! Designer You are R@cking

new is better's picture
new is better
125 pencils

ostentosa y básica

Krzysztof_jagielo's picture
Krzysztof_jagielo
33 pencils

I prefer mercedes with operation and very ascetic graphism of type. There is so much more tension.

Nonetheless everything started from this point, years ago!!! http://25.media.tumblr.com/vVmbDWseNmtv8yebhLlwlLYbo1_500.jpg

voldemor's picture
voldemor
50 pencils

"text and drive ads" is trending topic

Megalof's picture
Megalof
54 pencils

Broken bones inside metal are disturbing. Guess that was the idea...

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