22 comments

josh n.'s picture
448 pencils
josh n.

nice

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

Ah it's for "mini" Chupa Chups. Lovely :)

Dot's picture
90 pencils
Dot

are you sure it will sell enough?

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

Well Marrian Webster told me "sure" defines as 'bound to happen', or 'admitting of no doubt' and 'obsolete'. Can't really say that, can I? I think "sure" is a word overused. How many things can you be "sure" of?

HappyHour's picture
2404 pencils
HappyHour

thanks for pointing that out eagle eye

Jaap Grolleman's picture
6931 pencils
Jaap Grolleman

Hehe, when I see that comment again it looks rather silly. I didn't see the MINI label myself at the packaging at first ;p but you're welcome ;p

Cheerriiee's picture
956 pencils
Cheerriiee

Loove it! Super cute, kids will love it too.

Guest's picture
Guest

Great!!

kholm's picture
71 pencils
kholm

Great ad. Two Thumbs up.

Guest's picture
Guest

excellent stuff!

S.tefan's picture
131 pencils
S.tefan

haha great ad!
Mini chups! Love it!

Guest's picture
Guest

Nobody's gonna touch the sexual undertones here, eh? Fair enough......

LeroyChristian's picture
406 pencils
LeroyChristian

is it that small?

royschellekens's picture
396 pencils
royschellekens

Lollipoplicking good!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

shaun1800's picture
283 pencils
shaun1800

Great ad, but with a cool product/brief like this they really had to bring it.

Ads.chinaSMACK's picture
275 pencils
Ads.chinaSMACK

Awesome stuff, works really well.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture
Guest

Finally, a good ad.

Guest's picture
Guest

Brilliant concept.

Dzsoi's picture
5009 pencils
Dzsoi

It's a nice ad with the most obvious idea for a great, hard-to-screw-up brief.

Guest's picture
Guest

i am korean ....- -;;; oh my god....

manumartin5's picture
1202 pencils
manumartin5

not exciting enough from marketing point of view.

MidasTouch's picture
1024 pencils
MidasTouch

Simple and funny.
It reached my eye.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.