Mini: Cabrio revenge

May in Portugal is already a hot month concerning the weather. This Poster was for the launching of the new Mini One Cabrio after a heavy winter. The Traffic Poster was on the air on the first week of warm weather.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Director / Art Director / Copywriter: Pedro Ferreira
Published: May 2010


Davosk's picture
4815 pencils

Nice line, bad adaptation. Overall it's just an adaptation.

Guest's picture

Sorry Davosk. There's no adaptation. It's a local Poster with the MINI Layout Guide lines. It's the rules from BMW Group, with a nice line, the only creative work I agreed.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Davosk ;p where have you been!

Guest's picture

Just out of prison. He missed you man.

pradeep.narode's picture
39 pencils

Good thought

RadoubleJu's picture
152 pencils

its always nice to see all the mini cabrio adverts.. nice strong copy pedro.

Make it simple..

Zulu-1's picture
130 pencils

I like the headline. It's super! big ups

kagzmainah's picture
631 pencils

no no no!

Guest's picture

As with most Mini ads, love the copy.

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