Mini: Cabrio revenge
May in Portugal is already a hot month concerning the weather. This Poster was for the launching of the new Mini One Cabrio after a heavy winter. The Traffic Poster was on the air on the first week of warm weather.
Advertising Agency: Y&R, Lisbon, Portugal
Creative Director / Art Director / Copywriter: Pedro Ferreira
Published: May 2010



9 Comments
Nice line, bad adaptation. Overall it's just an adaptation.
Sorry Davosk. There's no adaptation. It's a local Poster with the MINI Layout Guide lines. It's the rules from BMW Group, with a nice line, the only creative work I agreed.
Davosk ;p where have you been!
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Just out of prison. He missed you man.
Good thought
its always nice to see all the mini cabrio adverts.. nice strong copy pedro.
yet empty
I like the headline. It's super! big ups
no no no!
As with most Mini ads, love the copy.