Mini: Cabrio revenge

May in Portugal is already a hot month concerning the weather. This Poster was for the launching of the new Mini One Cabrio after a heavy winter. The Traffic Poster was on the air on the first week of warm weather.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Director / Art Director / Copywriter: Pedro Ferreira
Published: May 2010

9 comments

Davosk's picture
Davosk
4815 pencils

Nice line, bad adaptation. Overall it's just an adaptation.

Guest's picture
Guest

Sorry Davosk. There's no adaptation. It's a local Poster with the MINI Layout Guide lines. It's the rules from BMW Group, with a nice line, the only creative work I agreed.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Davosk ;p where have you been!

Guest's picture
Guest

Just out of prison. He missed you man.

pradeep.narode's picture
pradeep.narode
39 pencils

Good thought

RadoubleJu's picture
RadoubleJu
152 pencils

its always nice to see all the mini cabrio adverts.. nice strong copy pedro.

Make it simple..

Zulu-1's picture
Zulu-1
130 pencils

I like the headline. It's super! big ups

kagzmainah's picture
kagzmainah
631 pencils

no no no!

Guest's picture
Guest

As with most Mini ads, love the copy.

Log in or register to post comments