Mini: Alien
The anniversary edition Camden. It´s anything but cute.
Advertising Agency: Liquid Campaign, Dubai, UAE
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator/Retoucher: Christo Penev/Rotfilter
Account Management: Kerstin Hagg, Michael Keller
Published: Autumn 2009
16 comments
Celebrating MINI in MARS or What????????????
That´s ON mars. You cant celebrate IN a planet.
Either IN or ON, what is the concept????? still don't get it.......
i don't get it.
Nice visual... that is all.
Simple ideas are the best !
Even alien has come to celebrate
Its easy...even aliens have come on earth to celebrate
The alien has come to celebrate
no its anything (which even includes aliens?!?!?!) but cute...or maybe bcause this car looks like from another planet?! weird ad...
I dont get it, "its anything but cute" ?? that means that both the mars and car are anything but cute? does the car have somthing especial?
Expected better from Mini =(
http://jackmancer.com/
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An Ad jus for the sake of an Ad. Cute concept? The arabs believe in riding the american muscles like caprice, buick, GMCs etc.. Made by liquid..its really a liquid campaign. Approach Publicis or Leo Burnette, MINI.
This is what one describes as stupid, when being brutally honest. Considering that the alien is at most a tenuous link to 'not cute' and secondly that the 'anything but cute' idea was the entire basis of the Dodge Caliber launch campaign. In an attempt at being constructive, may I suggest looking at other people's adverts as well as uploading your own, that way I can make comments on work that is rather more praiseworthy.
:)
This is just stupid for two reasons: one the alien is a rather tenuous link to 'not cute' and secondly the 'anything but cute' concept was the entire basis of the Dodge Caliber campaign. If I were to attempt to be constructive I would definitely suggest that you also look at competitor brands' advertising as well as putting up your own. It may help.:)
This is just stupid for two reasons: one the alien is a rather tenuous link to 'not cute' and secondly the 'anything but cute' concept was the entire basis of the Dodge Caliber campaign. If I were to attempt to be constructive I would definitely suggest that you also look at competitor brands' advertising as well as putting up your own. It may help.:)
Huh? Probably the first Mini ad that I didn't like.