Mini: Alien

The anniversary edition Camden. It´s anything but cute.

Advertising Agency: Liquid Campaign, Dubai, UAE
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator/Retoucher: Christo Penev/Rotfilter
Account Management: Kerstin Hagg, Michael Keller
Published: Autumn 2009

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16 comments

Guest's picture
Guest

Celebrating MINI in MARS or What????????????

Guest's picture
Guest

That´s ON mars. You cant celebrate IN a planet.

Guest's picture
Guest

Either IN or ON, what is the concept????? still don't get it.......

jorj's picture
jorj
638 pencils

i don't get it.

Hibon's picture
Hibon
3731 pencils

Nice visual... that is all.

Simple ideas are the best !

Guest's picture
Guest

Even alien has come to celebrate

Guest's picture
Guest

Its easy...even aliens have come on earth to celebrate

Guest's picture
Guest

The alien has come to celebrate

Guest's picture
Guest

no its anything (which even includes aliens?!?!?!) but cute...or maybe bcause this car looks like from another planet?! weird ad...

Tononoke's picture
Tononoke
16 pencils

I dont get it, "its anything but cute" ?? that means that both the mars and car are anything but cute? does the car have somthing especial?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Expected better from Mini =(

Abrahams's picture
Abrahams
109 pencils

An Ad jus for the sake of an Ad. Cute concept? The arabs believe in riding the american muscles like caprice, buick, GMCs etc.. Made by liquid..its really a liquid campaign. Approach Publicis or Leo Burnette, MINI.

Guest's picture
Guest

This is what one describes as stupid, when being brutally honest. Considering that the alien is at most a tenuous link to 'not cute' and secondly that the 'anything but cute' idea was the entire basis of the Dodge Caliber launch campaign. In an attempt at being constructive, may I suggest looking at other people's adverts as well as uploading your own, that way I can make comments on work that is rather more praiseworthy.
:)

sumdude's picture
sumdude
4 pencils

This is just stupid for two reasons: one the alien is a rather tenuous link to 'not cute' and secondly the 'anything but cute' concept was the entire basis of the Dodge Caliber campaign. If I were to attempt to be constructive I would definitely suggest that you also look at competitor brands' advertising as well as putting up your own. It may help.:)

sumdude's picture
sumdude
4 pencils

This is just stupid for two reasons: one the alien is a rather tenuous link to 'not cute' and secondly the 'anything but cute' concept was the entire basis of the Dodge Caliber campaign. If I were to attempt to be constructive I would definitely suggest that you also look at competitor brands' advertising as well as putting up your own. It may help.:)

Guest's picture
Guest

Huh? Probably the first Mini ad that I didn't like.

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