Mini: 50th birthday

50 years and still happening.

Advertising Agency: Blackriver FC, South Africa
Creative Director: Ahmed Tilly
Art Director: Justin Joshua
Copywriter: Iain Thomas
Illustrator: Am I Collective
Producer/Art Buyer: Hilary Simpson

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12 comments

Keil0r's picture
Keil0r
30 pencils

Good. MINI. But i would not go with the red.

Guest's picture
Guest

La botaste

Guest's picture
Guest

What's the word on the bottom right car? Is it 'yo' or 'oyobo'? Please do clarify. That aside, good idea I guess.

Guest's picture
Guest

'Ayoba" means awesome, or really cool in South African vernacular.

The target market is slightly different in South Africa, and we wanted to make it locally relevant.

florianism's picture
florianism
4 pencils

execution is not bad. but i was wondering where you got the idea from. ive seen that somewhere else before.

alexander_bickov's picture
alexander_bickov
3279 pencils

Colourful idea. AM always Mini. Could be good, if MINI show how big potential that have

tirthomitro's picture
tirthomitro
2722 pencils

happy b'day MINI

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

nice one justin & gang! your no. 1 rival & fan

tantrik_indian's picture
tantrik_indian
953 pencils

I like it how they connect the various periods with the expressions! Nice one.

~~this paranoid survived!~~

Guest's picture
Guest

uuuuuuum... yeah that's the whole concept friend-o.

rekarlo's picture
rekarlo
18 pencils

NIce typography!

Guest's picture
Guest

AM I for the win!! Booya

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