Minfab Mattress: Hair, 1
Advertising Agency: Saatchi&Saatchi, Shanghai, China
Creative Director: Awoo Lai
Art Director: Chao Xu
Copywriter: Hesky Lu
Illustrator: Teoh Kok Joo
Photographer: Kk Fong
Published: March 2009
Advertising Agency: Saatchi&Saatchi, Shanghai, China
Creative Director: Awoo Lai
Art Director: Chao Xu
Copywriter: Hesky Lu
Illustrator: Teoh Kok Joo
Photographer: Kk Fong
Published: March 2009
22 comments
wow...great art
pls explain...
very ugly site...strange
shanghai ogilvy sprint sim.....
Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.
"Not bad, but not good" means a grade 2 for you?
Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.
Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.
Done by Saatchi&Saatchi, Bangkok .... same network. Are they copying themselves ?
Great art
Spark of creativity | http://felket.blogspot.com/
wt is this is.. explain it
rip van dandelion
I don't get it either. Bed is so comfortable it is like a dungeon where you will never get out of to cut your hair?
If that is the idea I don't like it.
Got it. Gets 8.
The ad is about mattress.
Shows how the mattress is so comfortable that the man soundly sleeping for the longest time.
Hence, the long white hair, in contrast to the time he spend on the mattress.
Cool
please take a look at the sprite print ad!!!! Anything for an award.
Another Made in China!
HAHAHAHAH nice
its a pollin
nice concept, i get it !
well done
Ok. The mattress is sooo comfy you sleep forever and grow long, grey hair? Hmmm. Maybe that's a Chinese thing? Visually arresting, though.
+++
"I love some things, and don't love some other things."
The retouching is let the idea down. It looks like the head has shrunk while they slept of that mattress.
These ads tell me that sleeping on these mattresses I will NEVER wake up. Scary.
Did they sell any mattresses with these ads? Or that's not the important?
This one with the face in the middle looks like the close up top shot of someone's head, where a tiny face of a chinese man has appeared.
Good idea for scalp problem medication etc.