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Published/Aired: 
March 2009
Description: 
Advertising Agency: Saatchi&Saatchi, Shanghai, China
Creative Director: Awoo Lai
Art Director: Chao Xu
Copywriter: Hesky Lu
Illustrator: Teoh Kok Joo
Photographer: Kk Fong

Comments (22)

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Highest Rated

Guest's picture
Guest

This one with the face in the middle looks like the close up top shot of someone's head, where a tiny face of a chinese man has appeared.

Good idea for scalp problem medication etc.

Guest Commentator's picture
Guest Commentator
Activity Score 58

wow...great art

Guest's picture
Guest

pls explain...

Guest's picture
Guest

very ugly site...strange

Guest's picture
Guest

shanghai ogilvy sprint sim.....

Guest's picture
Guest

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

ricklongo's picture
ricklongo
Activity Score 1244

"Not bad, but not good" means a grade 2 for you?

Guest's picture
Guest

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

Guest's picture
Guest

Not bad, but not good. It said that you will sleep tighter than ever. So hair grows so long.

Guest's picture
Guest

Done by Saatchi&Saatchi, Bangkok .... same network. Are they copying themselves ?

amin24e's picture
amin24e
Activity Score 127

Great art
Spark of creativity | http://felket.blogspot.com/

Guest's picture
Guest

wt is this is.. explain it

sneakyhands's picture
sneakyhands
Activity Score 1857

rip van dandelion

creativeflagg's picture
creativeflagg
Activity Score 48

I don't get it either. Bed is so comfortable it is like a dungeon where you will never get out of to cut your hair?

If that is the idea I don't like it.

Guest's picture
Guest

Got it. Gets 8.

Guest's picture
Guest

The ad is about mattress.
Shows how the mattress is so comfortable that the man soundly sleeping for the longest time.
Hence, the long white hair, in contrast to the time he spend on the mattress.

Cool

Guest's picture
Guest

please take a look at the sprite print ad!!!! Anything for an award.
Another Made in China!

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214

HAHAHAHAH nice

Guest's picture
Guest

its a pollin

Guest's picture
Guest

nice concept, i get it !
well done

sirvan's picture
sirvan
Activity Score 29860

Ok. The mattress is sooo comfy you sleep forever and grow long, grey hair? Hmmm. Maybe that's a Chinese thing? Visually arresting, though.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

The retouching is let the idea down. It looks like the head has shrunk while they slept of that mattress.

These ads tell me that sleeping on these mattresses I will NEVER wake up. Scary.

Did they sell any mattresses with these ads? Or that's not the important?

Guest's picture
Guest

This one with the face in the middle looks like the close up top shot of someone's head, where a tiny face of a chinese man has appeared.

Good idea for scalp problem medication etc.

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