Minelab: Comparison, 1

On the face of it, walking around with a metal detector might not seem like an awesome to spend your time. But when you compare it to other mundane stuff you do and throw in the possibility of actually finding something valuable, suddenly it doesn't seem like such a bad option.

Advertising Agency: Showpony Advertising, Adelaide, Australia
Creative Director: Parris Mesidis
Copywriter: Parris Mesidis
Art Director: Jonathan Pagano
Photographer: David Solm
Agency Producer: Amy Marshall
Account Manager: Vanessa Schiller
Published: July 2013