Mineirinho Zero: Guillotine

The new Mineirinho Zero. Don't miss it.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director / Art Director: Digo Souto
Copywriter: Felipe Gaúcho
Photographer: Manufatura Digital

October 2008


iT-iS-i's picture
1721 pencils

Would've been cool if it was an energy drink. Either than that, the execution scene has really been over played.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

BE MY GUEST's picture
44 pencils

Nice. Ironic yet funny :)

Crisp One's picture
Crisp One
2005 pencils

cool idea, i agree with it-is-i that the old style executioner is a lil played out.

Grrrr's picture
1961 pencils

For a Photoshop composition a downright bad one but then again somebody would say it was intentional, aimed at Archive. The idea is stupid but the nature of its stupidity and youthfull bravado is somewhat innocent. Death, my friends, death is the one thing that we may be sure of. Thank you, thank you.

Disco Munky's picture
Disco Munky
3900 pencils

This is just lame, sorry.

I appreciate what they're getting at, but it just feels silly and ill conceived.

"stay low, move fast"

Doin' it for the points

sneakyhands's picture
1857 pencils

reminds me of tombstone pizza.
capt of firing squad: "what do you want on your tombstone?"
condemned man: "pepperoni and cheese."

the faces in this campaign seriously creep me out too.

CR_AD's picture
413 pencils

one idea but bad photoshop !


Guest commenter's picture
Guest commenter

yes men good idea very bad PHOTOSHOP

TrainRunner's picture
225 pencils

maybe they used GIMP.

Favete's picture
365 pencils

They just fuck*d this up with that terrorist hood.

matacho's picture

terrible photoshop

A voz da razão.'s picture
A voz da razão.

Pelo amor de deus. O Brasil tem tradição em print, não vamos estragar a nossa história com esses fantasmas de péssimo gosto.

STRTLRS's picture
1601 pencils

The executioner is wearing something typically associated with bank robbers; he's probably wearing Nike shoes too. Ha ha ha ha!!!!


I think, therefore... yeah.

shambugu's picture
34 pencils

Well it's kind of bullcrap. I don't quite recall the brand but it went like this: "The most requested food on death row". Perhaps it was Mc'Donalds. Anyway, STOP COPYING OTHER PEOPLE WORK. You are only making a fun out of yourselves. Don't you have any pride left????

Javier Ramírez's picture
Javier Ramírez
1243 pencils

Oh my good...that´s wath I call...veeery bad photoshop


Chief Creative Director Nexus BBDO

McBain5000's picture
115 pencils

Yet another FSC (five second concept)... yawn

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