October 2008

Print advertisment created by PS10, Brazil for Mineirinho Zero, within the category: Non-Alcoholic Drinks.

The new Mineirinho Zero. Don't miss it.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Director / Art Director: Digo Souto
Copywriter: Felipe Gaúcho
Photographer: Manufatura Digital

Comments (16)

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Highest Rated

McBain5000's picture
Activity Score 115

Yet another FSC (five second concept)... yawn

iT-iS-i's picture
Activity Score 1721

Would've been cool if it was an energy drink. Either than that, the execution scene has really been over played.

Bathe yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

BE MY GUEST's picture
Activity Score 44

Nice. Ironic yet funny :)

Crisp One's picture
Crisp One
Activity Score 2005

cool idea, i agree with it-is-i that the old style executioner is a lil played out.

Grrrr's picture
Activity Score 1961

For a Photoshop composition a downright bad one but then again somebody would say it was intentional, aimed at Archive. The idea is stupid but the nature of its stupidity and youthfull bravado is somewhat innocent. Death, my friends, death is the one thing that we may be sure of. Thank you, thank you.

Disco Munky's picture
Disco Munky
Activity Score 3890

This is just lame, sorry.

I appreciate what they're getting at, but it just feels silly and ill conceived.

"stay low, move fast"

Doin' it for the points

sneakyhands's picture
Activity Score 1857

reminds me of tombstone pizza.
capt of firing squad: "what do you want on your tombstone?"
condemned man: "pepperoni and cheese."

the faces in this campaign seriously creep me out too.

CR_AD's picture
Activity Score 413

one idea but bad photoshop !

Guest commenter's picture
Guest commenter

yes men good idea very bad PHOTOSHOP

TrainRunner's picture
Activity Score 225

maybe they used GIMP.

Favete's picture
Activity Score 365

They just fuck*d this up with that terrorist hood.

matacho's picture

terrible photoshop

A voz da razão.'s picture
A voz da razão.

Pelo amor de deus. O Brasil tem tradição em print, não vamos estragar a nossa história com esses fantasmas de péssimo gosto.

STRTLRS's picture
Activity Score 1601

The executioner is wearing something typically associated with bank robbers; he's probably wearing Nike shoes too. Ha ha ha ha!!!!

I think, therefore... yeah.

shambugu's picture
Activity Score 34

Well it's kind of bullcrap. I don't quite recall the brand but it went like this: "The most requested food on death row". Perhaps it was Mc'Donalds. Anyway, STOP COPYING OTHER PEOPLE WORK. You are only making a fun out of yourselves. Don't you have any pride left????

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Oh my good...that´s wath I call...veeery bad photoshop

Chief Creative Director Nexus BBDO

McBain5000's picture
Activity Score 115

Yet another FSC (five second concept)... yawn