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Backpackers

Agency: 
Published/Aired: 
March 2008
Description: 

That's one thing you won't miss on your travel: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital

Comments (21)

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Highest Rated

WhereIsMyBackPay's picture
WhereIsMyBackPay
Activity Score 177

This is an advertisement but not a creative one. Not at all. It is one-dimensional.

CreepingFeature's picture
CreepingFeature
Activity Score 244

kill me

Adcritic10-10's picture
Adcritic10-10
Activity Score 124

Tengo miedo. Mucho miedo!

krautland's picture
krautland
Activity Score 3216

someone gangrape those creative directors please.

Dick Huges's picture
Dick Huges
Activity Score 937

Flavour?????

ChuckNorris's picture
ChuckNorris
Activity Score 834

That's how the Queen spells it.

Stewart's picture
Stewart
Activity Score 67

shit

Alistair C.'s picture
Alistair C.
Activity Score 692

uuhhh, a star behind and cool water splashing on the product! awesome!
i'm gonna have some pine spruce tea if i go hiking.

conan o brien's picture
conan o brien
Activity Score 90

THE PROBLEM IS THERE'S NO WIT OR THOUGHT PUT BEHIND THE HEADLINE. YOU'RE JUST SIMPLY STATING A POINT AND SAYING IT. TRY TO COME UP WITH A SMARTER HEADLINE OR JUST START OVER COMPLETELY AND RE-CONCEPT AGAIN.

doworkson's picture
doworkson
Activity Score 242

why are there so many of these?

phoamcor's picture
phoamcor
Activity Score 1284

The first one was the shit appetizer. This is the shit main course.

Silverinha's picture
Silverinha
Activity Score 65

Hey dude! Great boatsplash! I loooooooooooove it!
Art directors club is not enough for you.

karra98's picture
karra98
Activity Score 48

Pianista é foda!!! HAHAHAHAHAHAHAHAAHAH!!!

F

FRG

Silverinha's picture
Silverinha
Activity Score 65

Hey Dude! Great Boat splash! Extremely out-of-the-box. Art Directors Club is not enough for you.

duketheunderdog's picture
duketheunderdog
Activity Score 39

Have you people no shame?? Have you got any notion whatsoever about advertising? THIS IS ONE OF THE WORST ADS EVER!!! F*ck you very much for posting this...

Whitefang's picture
Whitefang
Activity Score 509

I just threw up in my mouth a little bit. Looks like there's only one decent ad agency in Brazil.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Actually there are three:

AlmapBBDO
DM9DDB and
F/Nazca Saatchi&Saatchi

Publicis was good too, but their ECD just left for DM9.

Of course there are other "decent" ones, but these are the best.

karra98's picture
karra98
Activity Score 48

Your knowledge about brazilian advertising should be as good as your work.

FRG

simon.gross's picture
simon.gross
Activity Score 541

It's ok to have a little spew when you see ads like this. Just let it out.

roi zhang's picture
roi zhang
Activity Score 132

Life's a Trip. Enjoy the AD WAY!

Boas ideas's picture
Boas ideas
Activity Score 265

SANTA CLARA?

WhereIsMyBackPay's picture
WhereIsMyBackPay
Activity Score 177

This is an advertisement but not a creative one. Not at all. It is one-dimensional.

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