Mimi Foundation: Mirror
Help us reconcile cancer sufferers with their image.
Advertising Agency: Leo Burnett, France
Vice president / Executive Creative Director: Guillaume-Ulrich Chifflot
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan Helou
Art Buyer: Claire Sougy
Photographer: Romina Shama
Photographer Agent: Visionairs In Art
Retouches: Adrien Blanchat
15 comments
Poignant faces, both very striking. Lovely copy too.
I think they could have done a great ambient with the idea, or at least use more media, but still a striking print ad.
http://jackmancer.com/
http://twitter.com/jackmancer/
Elaborate, please. It's easy to think this and that, it's harder to actually come up with something.
I can already see the reflection waving her hand, what about a TV commercial? They can be great to cast emotions.
Could be a radio commercial with a woman calling herself but not answering.
There's a mirror used here, perhaps something with a mirror in bathrooms?
I'm not sure, I havn't spend hours brainstorming this lol, but, I think this idea has got some legs.
http://jackmancer.com/
http://twitter.com/jackmancer/
Autant je ne suis pas fan du film, autant ce print est réelement intéressant. L'insight est bien trouvé. C'est une jolie annonce, bien joué.
Sébastien LB.
Sounds like Black Sabbath - Sabotage cover
This is great ambient idea.
meh execution. Once I thought of using Magritte's Not to be reproduced for copyright usage. Fail in my book.
And as for people saying it should be ambient, wonder if it can be pulled off literally.
great job
Well done. Using Magritte in a creative way, for once :-)
The film is différent, but on the same visual style and mood, so works for me.
i really like it. the facial expression of her reflection is great
Like it. The subtleness in the face change is worth looking at it twice. Also captures the sombre mood the subject matter requires.
shahid
Very moving, I like it.
Very nicely done creative ad. 7 stars to it.
Strong idea, bad realisation.
(to me)
//usevertising v.s badvertising//
C'est une question de vie ou de mort.