Millward Brown: Jewish
Average: 7 (37 votes)

Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Copywriter: Laura Esteves
Art Director: Daniel Salles
Planner: David Laloum, Cesar Ortiz
Photographer: Allard
Published: May 2011

8 comments

Butch's picture
25 pencils
Butch
DGCS's picture
388 pencils
DGCS

Great ads.

Manoma's picture
1105 pencils
Manoma

Excellent.
And Brave.

But now that I saw the (original) other campaign. I have doubts.

Jef's picture
100 pencils
Jef

To be clear as you said, in my opinion this other work is not an ad.
It seems like planning charts.
For sure the visual is very close to it. They probably have used as a reference.

pez's picture
1698 pencils
pez

mhmm... reference? they simply used the same idea to show other numbers... branded and delivered... the original deserves all the credits.

ace85le's picture
3941 pencils
ace85le

Not as good as the earring one.

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cwriter_joey's picture
6 pencils
cwriter_joey

O QUIABO VESTE PRADA!

No Rio de Janeiro, uma rede de venda de legumes, verduras e frutas - HORTIFRUTI, há 2 anos inovou em suas propagandas, criando uma série baseada em títulos de filmes onde os atores principais são os próprios produtos da loja.

Os cariocas, ficavam na expectativa da próxima propaganda, que era sempre estampada em um outdoor no Centro do RJ...e o lançamento sempre as segundas-feiras.

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The original pics are part of an editorial. Not ad campaign! Relax