Millward Brown: Jewish
Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Copywriter: Laura Esteves
Art Director: Daniel Salles
Planner: David Laloum, Cesar Ortiz
Photographer: Allard
Published: May 2011


8 comments
POOR IMITATION!!!!
http://www.behance.net/gallery/Information-graphics-in-context/924345
Great ads.
Excellent.
And Brave.
But now that I saw the (original) other campaign. I have doubts.
To be clear as you said, in my opinion this other work is not an ad.
It seems like planning charts.
For sure the visual is very close to it. They probably have used as a reference.
mhmm... reference? they simply used the same idea to show other numbers... branded and delivered... the original deserves all the credits.
Not as good as the earring one.
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sad story :
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O QUIABO VESTE PRADA!
No Rio de Janeiro, uma rede de venda de legumes, verduras e frutas - HORTIFRUTI, há 2 anos inovou em suas propagandas, criando uma série baseada em títulos de filmes onde os atores principais são os próprios produtos da loja.
Os cariocas, ficavam na expectativa da próxima propaganda, que era sempre estampada em um outdoor no Centro do RJ...e o lançamento sempre as segundas-feiras.
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The original pics are part of an editorial. Not ad campaign! Relax