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African

Agency: 
Published/Aired: 
May 2011
Description: 
Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Copywriter: Laura Esteves
Art Director: Daniel Salles
Planner: David Laloum, Cesar Ortiz
Photographer: Allard

Comments (13)

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Highest Rated

cwriter_joey's picture
cwriter_joey
Activity Score 6

Dude,

the link you posted is not even an ad campaign. That's an editorial.
How can it be a copy????

Nike Diesel's picture
Nike Diesel
Activity Score 13630

They stole it from this:
http://www.behance.net/gallery/Information-graphics-in-context/924345

Thanks for the link, Mr. Butch.

Butch's picture
Butch
Activity Score 25

I just saw it 2 days ago...because of that i remembered well

DGCS's picture
DGCS
Activity Score 410

Great ads. Congrats.

Manoma's picture
Manoma
Activity Score 1108

Yep... it's a little too close than the other campaign for being totally clear.
Shame, it was a good idea, and a better artistic direction....
And the copy was excellent... However...it's done.

Jef's picture
Jef
Activity Score 174

To be clear as you said, in my opinion this other work is not an ad.
It seems like planning charts.
For sure the visual is very close to it. They probably have used as a reference.
But i like it. Good idea.

shrin's picture
shrin
Activity Score 10

Great ads!

dreams looks like you will live forever.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

the whole campaign is class.
outstanding.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
Activity Score 1024

I like it! Thanks for the link^^

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

pez's picture
pez
Activity Score 1802

this is the only photograph they didn't stole from the reference and it's the only one that doesn't really fit, because the earring is not crafted like a graphic, while in the other two photos the kippah and the hiyab are do crafted like a graphic.. I don't like this kind of "very very similar" executions while these references were published in blogs all over the world some months ago...

ace85le's picture
ace85le
Activity Score 3939

I think it's subtle and nice. Love the treatment.

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cwriter_joey's picture
cwriter_joey
Activity Score 6

Dude,

the link you posted is not even an ad campaign. That's an editorial.
How can it be a copy????

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