Millward Brown: African

Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Copywriter: Laura Esteves
Art Director: Daniel Salles
Planner: David Laloum, Cesar Ortiz
Photographer: Allard
Published: May 2011

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13 comments

Nike Diesel's picture
Nike Diesel
13339 pencils

They stole it from this:
http://www.behance.net/gallery/Information-graphics-in-context/924345

Thanks for the link, Mr. Butch.

Butch's picture
Butch
25 pencils

I just saw it 2 days ago...because of that i remembered well

DGCS's picture
DGCS
410 pencils

Great ads. Congrats.

Manoma's picture
Manoma
1093 pencils

Yep... it's a little too close than the other campaign for being totally clear.
Shame, it was a good idea, and a better artistic direction....
And the copy was excellent... However...it's done.

Jef's picture
Jef
134 pencils

To be clear as you said, in my opinion this other work is not an ad.
It seems like planning charts.
For sure the visual is very close to it. They probably have used as a reference.
But i like it. Good idea.

shrin's picture
shrin
10 pencils

Great ads!

dreams looks like you will live forever.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

the whole campaign is class.
outstanding.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

I like it! Thanks for the link^^

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

pez's picture
pez
1723 pencils

this is the only photograph they didn't stole from the reference and it's the only one that doesn't really fit, because the earring is not crafted like a graphic, while in the other two photos the kippah and the hiyab are do crafted like a graphic.. I don't like this kind of "very very similar" executions while these references were published in blogs all over the world some months ago...

ace85le's picture
ace85le
3939 pencils

I think it's subtle and nice. Love the treatment.

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cwriter_joey's picture
cwriter_joey
6 pencils

Dude,

the link you posted is not even an ad campaign. That's an editorial.
How can it be a copy????

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