Millward Brown: African

Advertising Agency: Young & Rubicam, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flávio Casarotti, Sérgio Fonseca
Copywriter: Laura Esteves
Art Director: Daniel Salles
Planner: David Laloum, Cesar Ortiz
Photographer: Allard

May 2011


Nike Diesel's picture
Nike Diesel
13431 pencils

They stole it from this:

Thanks for the link, Mr. Butch.

Butch's picture
25 pencils

I just saw it 2 days ago...because of that i remembered well

DGCS's picture
410 pencils

Great ads. Congrats.

Manoma's picture
1108 pencils

Yep... it's a little too close than the other campaign for being totally clear.
Shame, it was a good idea, and a better artistic direction....
And the copy was excellent...'s done.

Jef's picture
174 pencils

To be clear as you said, in my opinion this other work is not an ad.
It seems like planning charts.
For sure the visual is very close to it. They probably have used as a reference.
But i like it. Good idea.

shrin's picture
10 pencils

Great ads!

dreams looks like you will live forever.

bhuvneshwar.chd's picture
989 pencils

the whole campaign is class.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
1024 pencils

I like it! Thanks for the link^^

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

pez's picture
1802 pencils

this is the only photograph they didn't stole from the reference and it's the only one that doesn't really fit, because the earring is not crafted like a graphic, while in the other two photos the kippah and the hiyab are do crafted like a graphic.. I don't like this kind of "very very similar" executions while these references were published in blogs all over the world some months ago...

ace85le's picture
3939 pencils

I think it's subtle and nice. Love the treatment.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

cwriter_joey's picture
6 pencils


the link you posted is not even an ad campaign. That's an editorial.
How can it be a copy????

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