Milkaboom: Dove
Drink milk, feel lightness!
Advertising Agency: Doberman Studio, Moscow, Russia
Creative Director: Alexandra Zaharova
Photographer / Retouching: Ilya Plotnikov
Published: February 2011
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13 Comments
Don't know whether milk can be associated with lightness. Having said that the brief must be such. Considering that its aligned with the brief, good artwork. I'm not too excited about it but feel that it will have certain amount of cut through.
shahid
Vomitous yoghurt or a soap brand shitting in a glass.
Beautiful image, but seen it before:
http://adsoftheworld.com/media/print/mediterranea_body_milk_body_sculptor
http://adsoftheworld.com/media/print/zaini_chocolate_kiss
What hath God wrought
seen it before that:
http://2.bp.blogspot.com/_9J8GGtFsy80/TPHDEfHrm-I/AAAAAAAAALM/nq9UTAgq...
http://4.bp.blogspot.com/_9J8GGtFsy80/TPHDKDVe2wI/AAAAAAAAALQ/4pl6PqXO...
http://www.gustavocoronel.com.ar/wp-content/uploads/2009/07/Tomo_leche...
and some spots:
http://www.youtube.com/watch?v=KCU_rhv8yEo
http://www.youtube.com/watch?v=-1IapiUIjjg&feature=related
http://www.youtube.com/watch?v=gEL97XjSLuM&feature=related
this was done in 2008 by the agency Grupo Eva Chile.
one of the oldest ways to show the benefits of drinking liquids such as milk, although it looks nice im still not buying it in 2011!
| Everartz |
Hey, I've done that tutorial...
http://abduzeedo.com/awesome-milk-typography-effect-photoshop
Only it's not milk typography. It's an average attempt at a liquid photo manipulation.
http://www.arke1.com.au
light... i dont now...
www.barcreativo.com
Yessir, it's the Dove Soap icon. MMM mmm, milk and soap.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Is that ad not selling Dove soaps? Coz I felt like buying one.
Dove soap.
This is what happens when photoshop BECOMES the idea instead of delivering the idea.
When I first saw the ad, I thought it was for the Dove lotion or sort of stuffs.
Dream needs to be big!