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Comments (14)

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Highest Rated

GillSans's picture
GillSans
Activity Score 84

yep done before but still works

valentinagomez's picture
valentinagomez
Activity Score 14

BEAUTIFUL....

Guru's picture
Guru
Activity Score 2

I think it is a good filosophy, we hoped is a real commitment.
But anyway there is a great concept and graphic.

Omar Torres
Conceptual creative
Ogilvy / Guatemala

omar.torres@ogilvy.com

adrianapr's picture
adrianapr
Activity Score 1238

done, done, done... milk forms vertebral columns, bones... and now what? Oh, let's form trees... c'mon guys, you can do better!!

doubleturban's picture
doubleturban
Activity Score 118

Predictable, literal .... done ... done ... done ... done ... done!

andrekaze's picture
andrekaze
Activity Score 97

Right, but they aren't selling milk.

adrianapr's picture
adrianapr
Activity Score 1238

Right. They're only using the same overdone idea with milk to sell goodwill and to show they are good citizens.
I'll write a TV ad with some beautiful little colorful balls coming down a street... to sell beautiful little colorful balls. What you think? I'm not selling Sony Bravias, so it's ok to do that!

ultraboon222's picture
ultraboon222
Activity Score 220

It might have been done before but it's still done beautifully. Great job.

-------------------------------

Too many cooks in the kitchen....

Get-a-Fix's picture
Get-a-Fix
Activity Score 351

It is surely a beautiful piece of work. Just want to point out something. Take a close look where the flow of milk hits the glass i.e. the top of the glass. It looks like that the milk is actually pouring into the glass from a wrong angle. The stream of milk should be falling on the inside & not on the outside of the mouth of the glass. Therefore, that particular bit of the glass should be visible. And in this layout its not. Maybe its the perspective which is creating some confusion.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Hell you're absolutely dead on point! The same effect is also on the ad and worse even look closer!!!

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Hell you're absolutely dead on point! The same effect is also on the other ad and worse even, look closer!!! Once noticing this, you can't help, but get a slight churning in your gut...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

adrianapr's picture
adrianapr
Activity Score 1238

Get-a-Fix is right... it's simply reversed!! What should be visible is not visible... and vice versa. Anyway sorry but I've seen the concept hundreds of times.

mictooni's picture
mictooni
Activity Score 8

Execution aside; this is simply a toast to creativity; Good thinking.

raverus's picture
raverus
Activity Score 1476

milk tree?

GillSans's picture
GillSans
Activity Score 84

yep done before but still works

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