Milk: Girl
Natural source of comfort.
Advertising Agency: BBDO Montréal, Canada
Creative Director: Daniel Andréani
Creative Group Director: Cher Campbell
Art Director: Dominique Audet
Copywriter: Christopher Jones
Project Director: Lyne Clermont
Account Executive: Mélie-Jade Dagenais
Print Producer: Michèle Blanchette
Retoucher: François Brisson
Graphics Designers: Martin Filion, Michael Joseph
14 Comments
What's the idea?
And?
I've only seen this one in the subway and i thought it was great. Seeing the other ads, i get that i didn't get it. The "comfort" line makes me believe that this woman was breaking up with her boyfriend or was ready to leave for a long long trip...well something where the milk was the only source of comfort in her dark and sad moment/world. Obviously, it wasn't the idea. Dommage.
It would have been perfect (for me). The art is beautiful though.
No, I think you're right: it *is* the idea -- and it's a pretty bizarre one.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
She didn't break up with anyone and she's not going on any trip. She just came back from a run. *See tennis shoes and sweat on hoodie*. Which makes this a "sooooo?" uninspired, not clear and very boring idea.
Milk of a cow it´s a natural source of confort for who?! Our mother give us the milk that we need. When we are babys, final point.
The photo is neautiful, but idea...
I can't relate to these.
I'm lactose intolerant, so that white glass represents everything but comfort.
http://justkiddingbutseriously.wordpress.com/
I'd rather have a glass of Chivas on the rocks than a glass of milk when I'm down. These are just boring.
www.storytellerscreative.com
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What is this, an Albert Camus novel? It's way, way dark for a food ad.
I'm sad, so I'm gonna pick up a glass of milk?
Me pone nerviosa, no creo que eso sea algo bueno.
All I see is Guiness!
Sad again and again. Milk is not the solution, alcool would be better in that case.
why ?
vague ad and equally vague comments