7 comments

PeteHH's picture
PeteHH
202 pencils

I like it. Smart and funny. Only some of the shadows look a bit wrong.

purplesimon's picture
purplesimon
475 pencils

The first two are the best!

I think the copy line's translation doesn't do it justice. I think it might be better as 'such a complex world needs a simple explanation' but even so it gets across the idea well as it is.

popdistortion's picture
popdistortion
1594 pencils

Really good ideas. Nothing spectacular. What's up with the red background on this one? Rips it out of the entire campaign.

the.adnerd's picture
the.adnerd
160 pencils

at first i didn't like it, the bart, bush example. though, umm, another one of those.

but this is a great example of how different ways to how examples in the campagn woks well. it's like each ad is new and you look for the next one... really liked the gorilla, razor one, then the sweater for hugo chaves... great.

LOVE it. congrats.

thecharles's picture
thecharles
104 pencils

The Boston Globe did this exact campaign last year.

adabortion's picture
adabortion
615 pencils

Here we go again, using famous guys to do an ad so people would say oooh....aaah!

act's picture
act
535 pencils

but if they were to use unknowns, you wouldnt get it.

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