Such a complex world needs a good explanation
Agency: Olabuenaga Chemistri, Mexico
Executive Creative Director: Ana Olabuenaga, Jorge Cuchí
Creative Director: Pablo Ferrari
Art director: Héctor Colin, Iliana Solís, Gert Kiebooms
Copywriter: Miguel Rocha, Pablo Ferrari
Illustrator, Photographer or other additional credits: Stock, Héctor Colín
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Comments
I like it. Smart and funny. Only some of the shadows look a bit wrong.
The first two are the best!
I think the copy line's translation doesn't do it justice. I think it might be better as 'such a complex world needs a simple explanation' but even so it gets across the idea well as it is.
Really good ideas. Nothing spectacular. What's up with the red background on this one? Rips it out of the entire campaign.
http://www.reinhardkrug.de/
at first i didn't like it, the bart, bush example. though, umm, another one of those.
but this is a great example of how different ways to how examples in the campagn woks well. it's like each ad is new and you look for the next one... really liked the gorilla, razor one, then the sweater for hugo chaves... great.
LOVE it. congrats.
http://adnerd.blogspot.com
The Boston Globe did this exact campaign last year.
Here we go again, using famous guys to do an ad so people would say oooh....aaah!
but if they were to use unknowns, you wouldnt get it.
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