Miele Washing Machine: Silent night

Dream clean dreams.
Miele W 1754 with extra silent washing programme.

Brief: Create attention and interest about MIELEs latest washing machine, Miele W 1754, with extra silent washing programme.
Solution: Based on the insight that washing clothes during night time can be very disturbing, we created an ad to emphasize that fact. The clothes became a moon.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Gustafsson
Copywriter: Petter Dixelius
Photographer: RBLS
Published: February 2010