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Miele Washing Machine: Silent night

Miele Washing Machine: Silent night
Your rating: None Average: 7.3 (47 votes)

Dream clean dreams.
Miele W 1754 with extra silent washing programme.

Brief: Create attention and interest about MIELEs latest washing machine, Miele W 1754, with extra silent washing programme.
Solution: Based on the insight that washing clothes during night time can be very disturbing, we created an ad to emphasize that fact. The clothes became a moon.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Gustafsson
Copywriter: Petter Dixelius
Photographer: RBLS
Published: February 2010

12 Comments

V's picture 78 pencils
V | Fri, 2010-02-19 09:47

not a totally new idea but it's nice

morse's picture 8826 pencils
morse | Fri, 2010-02-19 09:50

I agree.

What hath God wrought

Imagepro's picture 112 pencils
Imagepro | Fri, 2010-02-19 09:46

It does not seem so silent, it looks more like a "monster" in the night, i thing the image would be better with the machine standing on a cloud with the moon in the back or something.

Martinez's picture 445 pencils
Martinez | Fri, 2010-02-19 13:03

The moon is in the machine…

I'm a bit tired of these ideas where a double meaning hides in the picture. Or, it might be from case to case maybe. But I don't get the same kick as 7, or whatever, years ago when I saw the TAM airlines ”Best films in the air” ad or the John West tin can-ads (even if those are a bit more obvious, but therefore probably better as well).

xcreativity's picture 2384 pencils
xcreativity | Fri, 2010-02-19 11:28
7

i guess everyone will identify with it, strict to the point.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

sneakyhands's picture 1871 pencils
sneakyhands | Fri, 2010-02-19 11:53

i think gary busey locked them in the laundry room with a bag of mushrooms.
creepy.

hermotsura's picture 254 pencils
hermotsura | Fri, 2010-02-19 15:46

that was wicked! kinda agree with you :) maybe it's the angle the picture was taken, but it's a bit menacing, too.

In the quiet words of the Virgin Mary... Come again?

alexander_bickov's picture 3323 pencils
alexander_bickov | Sat, 2010-02-20 11:41

Nice

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Jinxy79's picture 63 pencils
Jinxy79 | Wed, 2010-02-24 08:12

Imagepro is the ONLY one who made a smart comment followed with an even smarter solution. Anybody else?? Seriously....

Dzsoi's picture 4985 pencils
Dzsoi | Fri, 2010-02-26 07:36

I kind of like it. Jinxy79, you would be / are an excellent teacher. I am proud of you!

cruzialx's picture 194 pencils
cruzialx | Wed, 2010-03-03 04:39

at first look I thought it was a camera 0_o

naveedbaloch's picture 24 pencils
naveedbaloch | Thu, 2010-03-18 18:28

its a ghost moon :)

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