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Miele: Porthole
Greater washing capacity. W 3000 series washing machine.
I'm not quite sure what this ad shows, but the message is stong and clear. Very good job.
Credits: Alice/BBDO, Istanbul
Comments
clever way to depict more space/ capacity. single minded proposition is more capacity & the communicates ss clear
I don't get it. I assume this is the inside of the washing machine, given that water being in abundance on the outside means nothing to them.
Where I get confused, based on the above assumption, is why the door opens inward.
Am I missing something obvious?
Maybe because if the door is closed you'll not get
that's a washing-machine door?
The idea is that the machine is as big as a ship...
end of discussion, tanks for the help :)
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