Midea Lighting: Bed

So lazy, immediately replaced!

Advertising Agency: Guangdong Advertising, Guangzhou, China
Creative Directors: Lishan Chan, Zheng He
Art Director: Zhiliang He
Copywriter: Lishan Chan
Illustrator: Shaoxun Chan
Published: July 2010

15 comments

wildbore's picture
wildbore
749 pencils

ha ha... simple & effective!

dadada's picture
dadada
1720 pencils

nice for heavy consumption, maybe visaul could be more attractive.

Everybody is creative, be yourself.

Prof's picture
Prof
1453 pencils

wth...

wtf is with the copy, if you are gonna post something on aotw, make sure it is translated properly into english ffs. the copy makes no sense. pure gibberish.

the art is really bad aswell.

failure campaign, cheap as hell.

Quite really.

Hiperion's picture
Hiperion
3138 pencils

I love it!

atb2005's picture
atb2005
13567 pencils

I don't know what Prof is talking about. Art is not bad at all. As for the copy, not everyone speaks English. Besides, these ads are for the Chinese market.

luispiter's picture
luispiter
2756 pencils

i love the art direction

kleenex's picture
kleenex
29454 pencils

HUH?!?!?!?!1

AdBuzzer's picture
AdBuzzer
1168 pencils

I don't have a clue what the copy is implying! Can any of the supporters of this ad kindly explain what the author meant?? Thanx in advance ;-)

mycidea's picture
mycidea
90 pencils

Hello, I'm from China. “好吃懒做” is a Chinese idiom, it means someone is lazy, fond of food and averse to work. I think here it means the ordinary bulbs' heavy power consumption and low efficiency. So energy saving lamp is a better alternative.

mycidea's picture
mycidea
90 pencils

when I'm learning English, I found that lots of Chinese idioms, equivoques or ancient poetry are really difficult to be translated into a foreign language. And Chinese ads copywriters use these often I think. Maybe this is why Chinese (especially Chinese Mainland)ads are very few here.

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Interesting art direction.

Yes the term "bai chi" in "bai chi deng" is a clever pun. Westerners will not understand this - so biggup the copy.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Lazarus's picture
Lazarus
1502 pencils

Feels like the Campaign Brief work done back in 2003.

jackblack's picture
jackblack
2261 pencils

A pregnant lightbulb should be a good thing right?

Dat Le's picture
Dat Le
20 pencils

I love the idea of using the shape of the light bulb! Good job :)

chardmont007's picture
chardmont007
16 pencils

visual have more meaning, only people that have passion in art can read the visual. this ads work only in china...

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