7 comments

Oxo's picture
Oxo
52 pencils

daring. I like it

Desi's picture
Desi
1052 pencils

Expect something better from BBDO NY.

MADE in the USA's picture
MADE in the USA
434 pencils

nicely done low budget execution, acquiring the feel of a bigger campaign.
nice thought process.

bandar's picture
bandar
26 pencils

my only comment is that VANEESA should go down to the gym.

adkutz's picture
adkutz
48 pencils

Great ad. Simple, brilliantly executed and absolutely spot on.

Joe Harris's picture
Joe Harris
176 pencils

much better ad for axe/lynx... in fact that's who i thought it was for...

it only looks scammy because it is for a no name gym.

drizae's picture
drizae
503 pencils

My original thought was it meant you see a lot of girls bending in different directions. But I reread it. Nice idea!

Fail Harder.

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