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Microstars: Play Small, Referee

Microstars: Play Small, Referee
Your rating: None Average: 4.3 (9 votes)

Football stars become Microstars

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Matteo Cremonini
Other additional credits:
Published: la Gazzetta dello Sport, April 2008

Comments

m í t i c o's picture 647 pencils
m í t i c o | Wed, 2008-04-30 12:18

Funny...

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De nada sirve una Gran idea sin una Gran ejecución.

otto54's picture 375 pencils
otto54 | Wed, 2008-04-30 13:18

Niiiiceee end very well executed.
Bravi ragazzi.

----------------------------
Advertising pass, pasta remain...

pabloaotw's picture 219 pencils
pabloaotw | Wed, 2008-04-30 13:55

Too close to the well known matchbox campaigns. Tooooooooooo close.

STRTLRS's picture 1537 pencils
STRTLRS | Wed, 2008-04-30 14:12

I get it. But why is the grass getting a red card? Placing the statuette on the ground would have been enough. And yes, it's very similar to the Hotwheels "Giant Women" campaign.

..............................................
www.storytellerscreative.com

the killer's picture 1487 pencils
the killer | Thu, 2008-05-01 00:18

i liked the product placement.

your work is your identity.
http://harshikcreations.blogspot.com/

JAGGY's picture 1396 pencils
JAGGY | Thu, 2008-05-01 03:03

"Football stars become Microstars" is a very very bad line for this lovely campaign.

Jaggy, MICA Ahmedabad

Chris's picture 1855 pencils
Chris | Thu, 2008-05-01 04:05

something refreshing from italy for once. nice campaign.

Vonz's picture 23 pencils
Vonz | Thu, 2008-05-01 04:18

ahahhah very nice!

everartz's picture 5344 pencils
everartz | Thu, 2008-05-01 04:46

its a nice campaign...
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

ahpitt's picture 350 pencils
ahpitt | Thu, 2008-05-01 21:58

Good!

Alubia's picture 23 pencils
Alubia | Fri, 2008-05-02 13:21

Quizá una toma subjetiva en contrapicada habría ayudado ya que el producto está en el cierre.

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