Microstars: Play Small, Referee

Microstars: Play Small, Referee

Football stars become Microstars

Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Matteo Cremonini
Other additional credits:
Published: la Gazzetta dello Sport, April 2008

Your rating: None Average: 4.3 (9 votes)

Comments

m í t i c o's picture
Submitted by m í t i c o on Wed, 2008-04-30 12:18.

Funny...

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De nada sirve una Gran idea sin una Gran ejecución.

otto54's picture
Submitted by otto54 on Wed, 2008-04-30 13:18.

Niiiiceee end very well executed.
Bravi ragazzi.

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Advertising pass, pasta remain...

Submitted by pabloaotw on Wed, 2008-04-30 13:55.

Too close to the well known matchbox campaigns. Tooooooooooo close.

Submitted by strtlrs on Wed, 2008-04-30 14:12.

I get it. But why is the grass getting a red card? Placing the statuette on the ground would have been enough. And yes, it's very similar to the Hotwheels "Giant Women" campaign.

Submitted by harshik suraiya on Thu, 2008-05-01 00:18.

i liked the product placement.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by JAGGY on Thu, 2008-05-01 03:03.

"Football stars become Microstars" is a very very bad line for this lovely campaign.

Chris's picture
Submitted by Chris on Thu, 2008-05-01 04:05.

something refreshing from italy for once. nice campaign.

Submitted by Vonz on Thu, 2008-05-01 04:18.

ahahhah very nice!

everartz's picture
Submitted by everartz on Thu, 2008-05-01 04:46.

its a nice campaign...
--
Everartz

ahpitt's picture
Submitted by ahpitt on Thu, 2008-05-01 21:58.

Good!

Submitted by Alubia on Fri, 2008-05-02 13:21.

Quizá una toma subjetiva en contrapicada habría ayudado ya que el producto está en el cierre.