Football stars become Microstars
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Gaetano Del Pizzo
Art Director: Davide Mosconi
Copywriter: Daniele Agliata
Photographer: Matteo Cremonini
Other additional credits:
Published: la Gazzetta dello Sport, April 2008
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10 Comments
Funny...
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De nada sirve una Gran idea sin una Gran ejecución.
Niiiiceee end very well executed.
Bravi ragazzi.
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Advertising pass, pasta remain...
Too close to the well known matchbox campaigns. Tooooooooooo close.
I get it. But why is the grass getting a red card? Placing the statuette on the ground would have been enough. And yes, it's very similar to the Hotwheels "Giant Women" campaign.
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"Football stars become Microstars" is a very very bad line for this lovely campaign.
Jaggy, MICA Ahmedabad
something refreshing from italy for once. nice campaign.
ahahhah very nice!
its a nice campaign...
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Everartz
| Everartz |
Good!
Quizá una toma subjetiva en contrapicada habría ayudado ya que el producto está en el cierre.