Microsoft Windows Phone: Now

Advertising Agency: Zooppa, Italy
Creative Director / Copywriter: Donato Rizzi
Art Director / Illustrator: Massimo Festa
Published: September 2009

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25 comments

Guest's picture
Guest

The confusing, jargon-filled blob of copy, with its distracting changes in font colour & size and utter lack of a hook or payoff, does nothing whatsoever to convince me of anything and would most likely go completely unnoticed next to its competitors.

kaceres's picture
kaceres
235 pencils

looks like an ipod nano jajajajajajajajaa

@Hazan_Ko

Ad_Man's picture
Ad_Man
828 pencils

Are you sure you guys are proud of Windows Vista?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

I don't believe MS is not able to come up with anything better...

Guest's picture
Guest

why i should buy ..what? a new phone? a new computer? a new sofware up-grade? this ad does not tell me nothing about the product...
In my opinion does not work, sorry guy. ;-)

silvi's picture
silvi
4172 pencils

Porqué los creativos italianos son taaaaaaaan malos?

adimstudio's picture
adimstudio
83 pencils

.. very good .. I thing this print is very expressive and well done !! clean and particular ..

Guest's picture
Guest

By looking at this ad without reading the words I thought it was an ad for the iPod nano. It wasn’t till I red the word “windows” I realized it couldn’t be.
I don’t think the font was the best choice and the colour change and font width looks chaotic.
With some twicking the idea could work.

Guest's picture
Guest

a wasted good brief.

appie's picture
appie
157 pencils

Microsoft advertises, Apple benefits.

Dev Kumar's picture
Dev Kumar
834 pencils

A good idea very well executed.

Guest's picture
Guest

Thanks to all for the comments.
In a first moment we did put an antenna on the up/left side of the phone. In the antenna there was the logo of Microsoft.
Also the shape of the phone more remind to an old-style phone.
After we jave decided to remove antenna and give phone a modern shape, that's why now it can seem an ipod nano.
At last, about the different sizes of the font, it was an attempt to give the visual more dynamis.

Guest's picture
Guest

Thanks to all for your comments.
We tought about an antenna-logo first, so people could easily understand we were "talking" about a phone.
After that we decided to remove it, cause it might look as an old phone model.
The different fonts are just to give and idea of movement in the visual and not really a way to create a confusing concept.

Guest's picture
Guest

We tought about an antenna-logo first, so people could easily understand we were "talking" about a phone.
After that we decided to remove it, cause it might look as an old phone model.
The different fonts are just to give and idea of movement in the visual and not really a way to create a confusing concept.

Dennyshow78's picture
Dennyshow78
6 pencils

Surely, I did a bit confusion with comments and translation! :-D

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

kindergarten artwork

Guest's picture
Guest

I don't like it. It looks like an ipod (inexcusable fault!) and there is not focus on any plus of new Windows phone. Bad concept.

Guest's picture
Guest

I don't like it. It looks like an ipod (inexcusable fault!) and there is not focus on any plus of new Windows phone. Bad concept.

adimstudio's picture
adimstudio
83 pencils

.. ciao denny .. secondo me ci provano in molti a farsi pubblicare un lavoro quì !! ;)

kozzmozz's picture
kozzmozz
7 pencils

I don't like it. Looks like an iPod (inadmissible fault!) and there is not focus on any plus of the new Windows Phone. Definitely very bad concept.

Wordnerd's picture
Wordnerd
6662 pencils

wow! The Windows Phone! people will go crazy for this!

about the ad: Booooooring. and all the stuff mentioned isn't really convincing me that this Phone will work better

Guest's picture
Guest

so baaad.

That gaps makes me think about bugs, viruses and all the stuff funny for mac-users :)

adimstudio's picture
adimstudio
83 pencils

.. ciao denny sono alessandro .. ho chiesto di cancellare la mia ad da questo sito perchè non ho (e quindi neanche tu immagino) il permesso del cliente .. inoltre devo darti la brutta notizia che noi siamo considerati come "dipendenti" a tutti gli effetti e quindi non abbiamo facoltà di pubblicare i nostri lavori da alcuna parte !! a meno che non ci pensino "loro" per loro conto .. fantastico è !!

Dennyshow78's picture
Dennyshow78
6 pencils

I'd like to specify this is not an official campaign by Microsoft.
It is an ad realized for an user generated contest promoted by the brand on Zooppa - www.zooppa.com.
Thanks to all again for your comments.

kant's picture
kant
130 pencils

just weird

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