Microsoft Windows 7: Memory

Advertising Agency: Crispin Porter + Bogusky, Boulder/Miami, USA
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
Assistant Creative Director / Art Director: Dave Steinke
Assistant Creative Director / Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson
Via: scaryideas.com

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13 comments

everartz's picture
everartz
7611 pencils

so this is another irrelevant testimonial campaign and im not saying so coz i hate PC, but because the testimonials are out dated big time... at least if this is the approach, fine with me just play it better .

| Everartz |

sirvan's picture
sirvan
29870 pencils

These are absolutely terrible. There's no consistent voice. Yet somehow each ad manages to have the wrong voice for Msoft.

I'm a mac guy who's been rooting for W7 from the getgo. I'm going to pick it up as soon as Apple updates BootCamp, but frankly these ads make me less psyched about being art of that club

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Sorry, I tried to find out some imaginary class of that Window 7,
but this ad made not much clear definition and even gave vague status.

Kavita_Adhikari's picture
Kavita_Adhikari
8 pencils

copy ain't impressive

critics "ad'' value :)

martois's picture
martois
67 pencils

Could have been so much more, Microsoft have real brand issues, and if you listen to the research their audiences are losing faith. It seems like they are still licking their wounds from the Vista launch disaster where they failed to deliver on so many promises. Apple pulled a masterstroke with the 'I'm a Mac, I'm a PC' campaign which promoted themselves as the cool kids whilst dumbing down Microsoft as the bumbling geeks, all in a quirky manor that allowed them to get away with it.

This campaign from Microsoft doesn't inspire confidence in their latest Windows offering, the fact that some of the ads acknowledges Apple's 'I'm a Mac and I'm a PC' campaign but not in a head on manor only seems to add fuel to the debate that Apple innovates whilst Microsoft replicates, I suppose the campaign is implying 'we are listening and we respect your needs' but the key messages on the ads are a little uninspiring, generalised and 'safe' would you upgrade to Windows 7 because it uses less memory, perhaps the market research says you would but advertising is best when it's emotive and not just about ticking off marketing metrics.

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Guest's picture
Guest

exactly i wrote some similar comments in the previsous "my idea" ads.
i think that microsoft wasted a huge chance making apples attacks to backfire on them.
both pc and mac have supporters. its about the clever use of stereotypes and confident mockery to ignite your own fans.
apple was clever enough to listen to their advertisers. they however created potential for microsoft to hit back using their campaign against them.

i guess the client was too afraid of radical ideas here. lots of potential wasted imo.

gravity's picture
gravity
181 pencils

agreed.

microsoft will never have it's own crowd of fanatics and brand lovers. they missed that opportunity decades ago. and no money pumped ad campaign will reverse this, simply because the product is not good.

did amiga or atari ever have that budget? then how did they earn their customers' hearts....

ha... the ads... they are terrible.

Guest's picture
Guest

i beg to differ microsoft has its own supporters crowd.
just look at the mac vs pc smack going on in blogs, forums, bulletin boards...
also this board is not to discuss product quality but ad quality. otherwise we will see the mac vs pc armageddon here soon aswell :P

Juan Cabral's picture
Juan Cabral
709 pencils

Nice lines, but the photos could be much better. Looks like Crispin became just a cyber agency after all.

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ace85le's picture
ace85le
3939 pencils

Haha this is so boring, unratably.

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Guest's picture
Guest

Uhmmm, esta campaña huele a algo más, habrá que esperar antes de evaluar.

Alubia's picture
Alubia
54 pencils

I think it's a teaser campaign. We have to wait for comment. Think big.

Marlus Lau's picture
Marlus Lau
1806 pencils

Man this is such a trash.

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