Advertising Agency: McCann Worldgroup San Francisco
Creative Director: Rob Bagot, John McNeil
Art Director: Aviva Kapust
Copywriter: Juliana Cobb
Illustrator: Mr. Bingo
Producer: Rebecca Kidder
Art Buyer: Evelyn Chan
Production Company: Firstborn Multimedia
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12 Comments
so bad. Surface thinking and a poor play on words.
Like the illustrations, but the thought behind the series is pretty basic.
That's not always a bad thing, but this time it just makes the ad feel average at best.
Doin' it for the points
concept is gud, but i think in visual need to improove.
Good is the enemy of great.
A.K.A. this ad sucks.
this could have been great...
I've never laughed so hard shaking my head before!
Suddenly, a midget changing a lightbulb seems so much more conceptual...
Jesus fuckin' Christ!
This is an opportunity squandered. There something there but right now it making a joke and then explaining why the joke is funny.
Comment on the entire campaign: Just because it's an illustration doesn't mean it isn't see/say. These are exactly that.
i like the illustrations.
all six are nice.. ideawise.
but the execution could have been made better.
The word inpossible says... I M POSSIBLE
they aint ideas... just puns
Intelligent ads are the need of the hour.
PUNS!!? This is what passes for advertising today!!? This is exactly the kind of lazy thinking and poor craftmanship that loses accounts over time. Bagot and McNeil should resign for letting this dreck out the door...