Microsoft IE9: Battle for beauty, 3


TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.

Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner : Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Illustrator: Paul Laberge
Published: June 2011


Galo's picture
446 pencils

Nice art!

MidasTouch's picture
1024 pencils

I like the art. Pretty kawaii.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

kleenex's picture
34582 pencils

If we did not have the IE reference to deal with I would have liked them more.

everartz's picture
7611 pencils

Is that a bee android?

| Everartz |

morse's picture
16547 pencils

Microsoft is the angel and everybody else is an ugly bug? Are you guys serious? This is so wrong on many levels.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Rotzgoht's picture
186 pencils

It's pretty. And pretty boring.

ace85le's picture
3939 pencils

Ummm it's not even pretty!!!


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