Micromachines: Gift paper

Micromachines: Gift paper

Happy kid’s day!

Agency: Jotabequ Grey, San José, Costa Rica
Creative Director: Alberto Quirós
Art Director: Armando Vega
Copywriter: Fabián Salas
Illustrator: Armando Vega

Your rating: None

Comments

I don't get it.

me too. is it wrapping paper? or a machine that makes wrapping paper?

dilagosi's picture

I think the ad is about the size of the gift. So, if the present is small, the gift paper is tiny too.

micro machines are very small dinky cars. its small, so u only need a little gift wrap.

hope that helps.

Oh... okay.

i'm sorry, dinky cars! dinky cars! i love those two words together. they bring back memories of simpler times when logos didn't matter. oh childhood, you left me with the possibility of hope.
dinky cars.

Also would work as: The amount of paper needed to wrap-up an idea of this size.

ok!

Cool.

MicroMachines has been out of the market for so many years it is mind blowing that any client is doing recent work on a dead brand. Hasbro the parent company of the brand doesn't even feature MicroMachines as one of its brands anymore. Interesting isn't it?

some of the ads that are posted are older ads. keep that in mind.

also i found that Micromachines are still sold in the UK and Europe. did a search on wikipedia.

Yeah, still... if you keep reading you'll find that wiki says: Recently, The Micro Machines brand was revived for a few years in response to the popularity of the similar Speedeez brand. Some collectors feel that the paint schemes on the new releases were not up to the standards of the classic Micro Machines. Hasbro also opted to use many fantasy castings in the revival. The revival only lasted a couple years.

I looked on Hasbro UK and no MicroMachines are presented. Also look in Hasbro Worldwide and you can see the brands sold in each region. No MicroMachines for Latin America. http://www.hasbro.com/default.cfm?page=ww

okay. great sleuthing.
i don't really know what else to say because i've never really cared if some of the ads here were scam ads or old ads.

wow. you guys go to great lengths to find an ads discredibility.

real or fake, old or new, the idea is simple and kind of nice.

i totally agree.

The line isn't quite connecting smartly enough for me.
Nice idea though.

Decent work. The wrapping paper could be much better though.

i think the wrapping paper can be a wallpaper too so another style of the paper ??

And why cut right in the middle and waste perfectly good wrapping paper?
Won't you need to wrap the other mini-toys?

me gusta

Afronuts's picture

Is it me thats dumb or the ad just doesnt click?

doesn't look like wrapping paper to me... why are we wrapping the cars in the first place???

good .. guten, tre bien.

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