Micro X-treme Scooters: Deck-Chair
You've got to do something new.
Advertising Agency: TBWA, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Directors: Frederick Rossmann, Aimara Burckhardt, Virginia Waldburger
Copywriter: Natasa Maricic
Photographer: Siro Micheroli
Account Director: Dominik Woodtli
Published: September 2010
3 Comments
whats the product?
How does this (nonsensical) campaign reflect what they really sell? And they sell.... scooters! I don't find anything "extreme" or "new" about riding scooters. Poor images, cool logo, terribly designed website. And this set comes from TBWA??
Good photo, weak idea