Micro X-treme Scooters: Deck-Chair

You've got to do something new.

Advertising Agency: TBWA, Zurich, Switzerland
Creative Director: Frederick Rossmann
Art Directors: Frederick Rossmann, Aimara Burckhardt, Virginia Waldburger
Copywriter: Natasa Maricic
Photographer: Siro Micheroli
Account Director: Dominik Woodtli
Published: September 2010

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dsklan's picture
1927 pencils

whats the product?

atb2005's picture
13567 pencils

How does this (nonsensical) campaign reflect what they really sell? And they sell.... scooters! I don't find anything "extreme" or "new" about riding scooters. Poor images, cool logo, terribly designed website. And this set comes from TBWA??

silvi's picture
4172 pencils

Good photo, weak idea

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