Micro machines: Pixels

Micro machines: Pixels

Agency: Jotabequ Grey, San José, Costa Rica
Creative Director: Alberto Quirós
Art Director: Armando Vega
Copywriter: Fabián Salas
Illustrator: Armando Vega

Your rating: None Average: 7.5 (4 votes)

Comments

hahah...very simple! very clever!...that is assuming its to be a billboard anyhow....

www.ashlandic.com

it reminds me of cannes winner condom ads.

ha ha ah aha Cool ad! bravo!

Very good. I am really surprised with Costa Rica.

Objectively though, do you think someone not too computer saavy would get it?
--
brandon

www.brandonknowlden.com

yes awesome for micro machines for designers and art directors... which i guess is who you're going at for awards right? to children, your main audience, this may mean absolutely nothing.

that said, it is quite cool.

TheAdMad's picture

Agree. Target audience might not get it...but creatives will get some prizes I guess :P

www.TheAdMad.blogspot.com

no mas.

Totally. Ads for Advertising people. We're always worried about the resolution of images etc. Mum and the kids would have no idea. Smart though

"Mum and the kids would have no idea"? What are you people talking about?

On the planet I live on, every kid over the age of 4 knows more about computers than their grandparents and as for that 'mum' comment, well, in Australia women are allowed to use computers.

Seriously, wake up folks.

Presuming we're talking toy cars. Cool.
Interesting billboard - the visual changing as you approach it.

This is smart. Cooool.

Not disputing that Mum and the kids know heaps about puters. But what do they know about imaging software, photoshop etc ? Before I got into advertising, this ad would have meant nothing to me, though I knew a fair bit about computers, because I never spent much time manipulating images.

Still think it's an ad for ad people for a brand where a bunch of ineffective work has been awarded to hell. When I was a kid, what used to sell these toys was ads showing the cars doing mean jumps over couches with offensive electric guitars playing in the background. I'd run off to my mum and she'd tell me to piss off the first 49 times and then relent. I'll be damned if this isn't still the case.

Still think I would have liked to have had it in my folio as a student though.

hah yes. blaring electric guitars, really loud "AWESOME SURFER DUDE!!!!" VO. and i bought and bought. (or rather begged mom to buy )

Genius

*****************
In the absence of great work, nothing else matters.

I just sat there, waiting for the ad to load and the pixelation ot go away....

and I waited and waited and waited...

carlo's picture

Hahaha, clever... Though if this really went on, i'm not so sure if the client liked it.

Good idea. Very poor advertising

---------------------------------
If it dont sell it aint creative

Oomphtastic. I love it.

If not mom n kids the target audience will definitely get it.

Brilliant Idea!!!

Ohh god which kid or mom will know the relation between the pixel and being micro... Ads for ad people!

what is micro machine do anyway?

They don't do anything really. They're just toy cars that are really really small. I played with them when I was a kid. Didn't know they are still around until I saw this ad though.

Pretty clever. But I agree that many people will not get it. I like it though!

not bad. not bad.

this work for the target?
internet-people know about pixels and image files?
99% of my european friends (out of ad-world, of course) still send me LARGE pictures taked from their digital-cams with HUGE megapixels, they just don't know how to reduce a image file to send by e-mail...
they don't know what means this pixelate image...
ad for ad-man

Buena idea, ejecución simple. Es una buena pieza.

Jajajajaja...Entretenida pieza, si ya genera una sonrisa ya tiene puntos a favor...Concepto simple ejecucion creativa que mas se puede pedir...Bien costa rica...Buena pieza

done by golf.... same art... red golf, pixelated...
and the line is: "...Adults only" or smthn like that...

In no way is that the same idea.

And who the hell are 'golf' anyway? Are you talking about the VW Golf?

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