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Selection

Agency: 
Published/Aired: 
August 2012
Description: 

Self-promo print reveals the Michurin agency positioning - the selection of best professionals as well as ideas. We mixed the outstanding mind of Albert Einstein with the extravagant nature of Salvador Dali. The result of this exclusive selection became an ideal creator. "Michurin" - the place where mind meets art.

Where mind meets art

Advertising Agency: Michurin, Kyiv, Ukraine
Creative Directors: Bolsunovskiy Dima, Metneva Ira
Art Director: Prokopchuk Sergey
Copywriter: Dragan Misha

Comments (10)

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Highest Rated

tazyboy's picture
tazyboy
Activity Score 777

totally agree with emiliete... give me one good reason why is it here???

Black Hour's picture
Black Hour
Activity Score 368

Student idea.
Not THAT bad though.

bate_palmas's picture
bate_palmas
Activity Score 1479

Man this would have worked in 1960

At least it's understandable

cvchitale's picture
cvchitale
Activity Score 1418

wat???????

Eri M's picture
Eri M
Activity Score 82

I like the idea, but the art direction (if any) is very poor.
I don't understand why you had to extract the subject from the background.

emiliete's picture
emiliete
Activity Score 646

I think people in the agency and friends are voting for the work, hahahahahaha... don't do that, people, it's obvious the work is bad, old, irrelevant...

Siderola's picture
Siderola
Activity Score 711

Bad.

AKnox's picture
AKnox
Activity Score 11

Why is Einstein (that doesn't look like Einstein, he looks like an old man) is wearing a hoodie. He should be wearing a suit or be with his tongue out (his most famous picture). I do like the concept, but not the execution, its pretty, but is lacking some details.

Black Hour's picture
Black Hour
Activity Score 368

Maybe they wanted to add a "street-art" element and not have juste "classical art"

goldi's picture
goldi
Activity Score 343

oldschool as idea, too blur and sharp bad image quallity..

tazyboy's picture
tazyboy
Activity Score 777

totally agree with emiliete... give me one good reason why is it here???

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