72,000 children were seriously burnt in Mexico last year. Don't leave matches around children.
Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones
Art Directors: Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes
Via: Bestadsontv
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21 Comments
Quite direct!
Design is zer0...
the execution is the idea, and that kind of execution was done many times. a wellknown example: burned cigarretes shows a gibbet -> cannes bronze some years ago.
5/10
radical
Not the same idea, but the same execution:
http://adsoftheworld.com/media/print/unimed_bin_laden
Beautifully executed.
http://1.bp.blogspot.com/_aAR8r86r3ww/SbnCfgcPnbI/AAAAAAAAAuw/8SDEg-Ak...
Guys...
Done before...
The print: http://adsoftheworld.com/files/images/SmokingKillsMore_Hitler.jpg
The movie: http://www.youtube.com/watch?v=oCnMNkcBIHM
b.t.w. it was bronze lion Cannes 2008
Come on!!! Guto Araki: are you serious? Just because the images in those ads are also made using a dot matrix also, doesn't make it ANYTHING like this ad. Pointlessly trawling through the archives to find other ads which have a scares resemblance to other peoples ads in an attempt to degrade a good ad makes me sick. If you poored half the effort you spend with this pointless activity into making good ads.. you could be dangerous.
Very effective, and great art direction
http://www.truactionflix.com
mala la wea, copia de recurso y para peor, estaba al lado de la categoria de la copia
Opinion soul classic but the application.
burn this campaign
nice execution
Creativity is a natural extension of our enthusiasm
Come on!!! Guto Araki: are you serious? Just because the images in those ads are also made using a dot matrix also, doesn't make it ANYTHING like this ad. Pointlessly trawling through the archives to find other ads which have a scares resemblance to other peoples ads in an attempt to degrade a good ad makes me sick. If you poored half the effort you spend with this pointless activity into making good ads.. you could be dangerous.
Come on!!! Guto Araki: are you serious? Just because the images in those ads are also made using a dot matrix also, doesn't make it ANYTHING like this ad. Pointlessly trawling through the archives to find other ads which have a scares resemblance to other peoples ads in an attempt to degrade a good ad makes me sick. If you poored half the effort you spend with this pointless activity into making good ads.. you could be dangerous.
Well,
First of all Mr. Guest, you should identify yourself before "trowing" a direct defensive criticism like this. As far as I know, we're not commenting about people here, we are commenting about advertising.
Besides, As you can see, its not only about dot matrix aesthetics, it's about relating this "very particular aesthetic" to death in order to show how both (cigarette and matches) can be dangerous. If you still think that these aspects have no relation whatsoever, it's probably because this is YOUR ad, your friends, or you are just a newbie yourself.
About the art direction, pretty good tho. Kudos.
...
Amazing art direction, idea is not that new.
truchoooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! truchoooooooooooooooo..........
si tú fueras tan chingón veriamos tus trabajos aquí y no es asi.
Done before...with cigarettes and Luxo text markers...you need to see more adds.