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Face, 3

Agency: 
Published/Aired: 
May 2009
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15
Description: 

72,000 children were seriously burnt in Mexico last year. Don't leave matches around children.

Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones
Art Directors: Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes

Comments (22)

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carlwj's picture
carlwj
9 Activity Scores

Art directors and writers use 'visual' and 'written techniques' to communicate an idea. This advertisment appropriates a technique made popular by contemporary artist Vic Muniz. Just because a 'technique' has been used before in the creation of an advertisement , that does not mean that no one else can use the same 'technique' to communicate a completely different message.

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