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Face, 3

Agency: 
Published/Aired: 
May 2009
Description: 

72,000 children were seriously burnt in Mexico last year. Don't leave matches around children.

Advertising Agency: Young And Rubicam, Mexico
Creative Directors: Carl Jones
Art Directors: Carl Jones
Photographer: Paolo Gori
Copywriter: Lilianzur Fuentes
Agency Producer: Ivonne Cortes

Comments (22)

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Highest Rated

carlwj's picture
carlwj
Activity Score 9

Art directors and writers use 'visual' and 'written techniques' to communicate an idea. This advertisment appropriates a technique made popular by contemporary artist Vic Muniz. Just because a 'technique' has been used before in the creation of an advertisement , that does not mean that no one else can use the same 'technique' to communicate a completely different message.

Comxanh's picture
Comxanh
Activity Score 14

Quite direct!

Guest's picture
Guest

the execution is the idea, and that kind of execution was done many times. a wellknown example: burned cigarretes shows a gibbet -> cannes bronze some years ago.

premc's picture
premc
Activity Score 917

5/10

radical

copywriter.txt's picture
copywriter.txt
Activity Score 828

Not the same idea, but the same execution:
http://adsoftheworld.com/media/print/unimed_bin_laden

Guest's picture
Guest

Beautifully executed.

Guto Araki's picture
Guto Araki
Activity Score 158

Guys...

Done before...

The print: http://adsoftheworld.com/files/images/SmokingKillsMore_Hitler.jpg

The movie: http://www.youtube.com/watch?v=oCnMNkcBIHM

b.t.w. it was bronze lion Cannes 2008

Guest's picture
Guest

Come on!!! Guto Araki: are you serious? Just because the images in those ads are also made using a dot matrix also, doesn't make it ANYTHING like this ad. Pointlessly trawling through the archives to find other ads which have a scares resemblance to other peoples ads in an attempt to degrade a good ad makes me sick. If you poored half the effort you spend with this pointless activity into making good ads.. you could be dangerous.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Very effective, and great art direction

Guest's picture
Guest

mala la wea, copia de recurso y para peor, estaba al lado de la categoria de la copia

Sinyal's picture
Sinyal
Activity Score 15

Opinion soul classic but the application.

Guest's picture
Guest

burn this campaign

Emran Hayat's picture
Emran Hayat
Activity Score 832

nice execution

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Come on!!! Guto Araki: are you serious? Just because the images in those ads are also made using a dot matrix also, doesn't make it ANYTHING like this ad. Pointlessly trawling through the archives to find other ads which have a scares resemblance to other peoples ads in an attempt to degrade a good ad makes me sick. If you poored half the effort you spend with this pointless activity into making good ads.. you could be dangerous.

Guest's picture
Guest

Come on!!! Guto Araki: are you serious? Just because the images in those ads are also made using a dot matrix also, doesn't make it ANYTHING like this ad. Pointlessly trawling through the archives to find other ads which have a scares resemblance to other peoples ads in an attempt to degrade a good ad makes me sick. If you poored half the effort you spend with this pointless activity into making good ads.. you could be dangerous.

Guto Araki's picture
Guto Araki
Activity Score 158

Well,

First of all Mr. Guest, you should identify yourself before "trowing" a direct defensive criticism like this. As far as I know, we're not commenting about people here, we are commenting about advertising.

Besides, As you can see, its not only about dot matrix aesthetics, it's about relating this "very particular aesthetic" to death in order to show how both (cigarette and matches) can be dangerous. If you still think that these aspects have no relation whatsoever, it's probably because this is YOUR ad, your friends, or you are just a newbie yourself.

About the art direction, pretty good tho. Kudos.

Guest's picture
Guest

...

Guest's picture
Guest

Amazing art direction, idea is not that new.

Guest's picture
Guest

truchoooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! truchoooooooooooooooo..........

Guest's picture
Guest

si tú fueras tan chingón veriamos tus trabajos aquí y no es asi.

Bahamut's picture
Bahamut
Activity Score 105

Done before...with cigarettes and Luxo text markers...you need to see more adds.

carlwj's picture
carlwj
Activity Score 9

Art directors and writers use 'visual' and 'written techniques' to communicate an idea. This advertisment appropriates a technique made popular by contemporary artist Vic Muniz. Just because a 'technique' has been used before in the creation of an advertisement , that does not mean that no one else can use the same 'technique' to communicate a completely different message.

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