Michelin: Road map, 3

We make maps so that you can look elsewhere.

Advertising Agency: HAVAS 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Marielle Postec
Copywriters: Florent Roux et Marc Hoffmann
Illustrator: Matthew Cusick
Agency Producers: Anne Mascorda, Cécile Ousset
Published: April 2014

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9 comments

venom_elite's picture
venom_elite
742 pencils

"look elsewhere"

like at the 20foot wave you've just driven into?

damnson's picture
damnson
3390 pencils

That headline sucks bad.

GrumpyArtDirector's picture
GrumpyArtDirector
841 pencils

Probably a bad translation. But the illustration is beautiful.

kleenex's picture
kleenex
26352 pencils

Art is solid for all three ads.

sold's picture
sold
3219 pencils

i can't see connection with tyres

wiseoldman's picture
wiseoldman
112 pencils

Good art. Bad copy. Average idea.

underscores's picture
underscores
121 pencils

weak ads, sorry.

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