Michelin: Road map, 3

We make maps so that you can look elsewhere.

Advertising Agency: HAVAS 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Marielle Postec
Copywriters: Florent Roux et Marc Hoffmann
Illustrator: Matthew Cusick
Agency Producers: Anne Mascorda, Cécile Ousset

Published: 
April 2014

9 comments

venom_elite's picture
venom_elite
772 pencils

"look elsewhere"

like at the 20foot wave you've just driven into?

damnson's picture
damnson
11519 pencils

That headline sucks bad.

An axe murderer of ads.

GrumpyArtDirector's picture
GrumpyArtDirector
858 pencils

Probably a bad translation. But the illustration is beautiful.

kleenex's picture
kleenex
41162 pencils

Art is solid for all three ads.

sold's picture
sold
3305 pencils

i can't see connection with tyres

wiseoldman's picture
wiseoldman
112 pencils

Good art. Bad copy. Average idea.

underscores's picture
underscores
333 pencils

weak ads, sorry.

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