Michelin: Puddles

Michelin: Puddles

Hydroedge® The Rainproof Tire.

Advertising Agency: Saatchi & Saatchi Mexico
Creative Directors: Sebastian Corti, Luis Ribo
Art Director: Antonio Garcia
Copywriter: Ariel Soto
Illustrator: Zoom
Photographer: Hernan Churba

Your rating: None Average: 6.4 (29 votes)

Comments

Kaifa's picture

Very nice.
-----------
"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Sorry, but this looks more like rainproof asphalt. ;)

same here

Rain-proof air.

hahaha.. no.

surreal approach, real sale. great.

BrettHeart's picture

Why are these puddles above the street? What has this to do with rainproof tyres?

[BrettHeart™]

http://brettheart.blogspot.com

Pauflies's picture

I think the message it's clear, of course it could be for a rainproof asphalt, but i like the idea, and the retouching its gooooood!

I LIKE IT
http://pauflies.blogspot.com/

gienel's picture

cool execution

(my Life Is Design & Design Is my LIFE)

Mmmm.... I don't like the execution.

Strong..Diferent approuch..It´s not easy something diferent these days. Nice.

I'm digging it, looks awesome, effect is great.

www.hkstudiosinc.com

wearmysocks's picture

Slightly off topic: When will they get rid of or revamp the Michelin man? He's a dated and outmoded mascot for a brand that should seriously consider doing something to re-invent its image.

Anyway: I think this is pretty cool. Weird, has some holes in its logic, but different so thumbs up.

I agree with you guys, the logic is not 100%, but that drive/trip looks safe to me (the tires would stick to the bitumen obviously) and it is a very eye-catching, interesting print. A good ad.

don't get it.

i think this is showing the tyres moves smooth as how smoothly an underwater creature moves itself under water. just a try.

your work is your identity.
http://harshikcreations.blogspot.com/

I think the idea is not clear, but I like the visual.

Part of the road is still dry. I think, the car was parked over there... may be, may be not... cool execution though...

idea kinda clear, execution kinda clear, hm ok i lied, what's clear ?

?

Nicely done...

Dalbir
www.AdOfDaMonth.com

imke's picture

But how come?

"No think is impossible"

I just like the art direction, but I don't understand the concept :S

Def rain proof road. Def not working.

Nice and attractive art.

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