Hydroedge® The Rainproof Tire.
Advertising Agency: Saatchi & Saatchi Mexico
Creative Directors: Sebastian Corti, Luis Ribo
Art Director: Antonio Garcia
Copywriter: Ariel Soto
Illustrator: Zoom
Photographer: Hernan Churba
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Comments
Very nice.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
Sorry, but this looks more like rainproof asphalt. ;)
same here
Jaggy, MICA Ahmedabad
Rain-proof air.
hahaha.. no.
surreal approach, real sale. great.
Why are these puddles above the street? What has this to do with rainproof tyres?
[BrettHeart™]
http://brettheart.blogspot.com
[BrettHeart™]
I think the message it's clear, of course it could be for a rainproof asphalt, but i like the idea, and the retouching its gooooood!
I LIKE IT
http://pauflies.blogspot.com/
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
cool execution
(my Life Is Design & Design Is my LIFE)
Mmmm.... I don't like the execution.
Strong..Diferent approuch..It´s not easy something diferent these days. Nice.
I'm digging it, looks awesome, effect is great.
www.hkstudiosinc.com
Slightly off topic: When will they get rid of or revamp the Michelin man? He's a dated and outmoded mascot for a brand that should seriously consider doing something to re-invent its image.
Anyway: I think this is pretty cool. Weird, has some holes in its logic, but different so thumbs up.
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Energizer Bunny arrested, charged with battery.
I agree with you guys, the logic is not 100%, but that drive/trip looks safe to me (the tires would stick to the bitumen obviously) and it is a very eye-catching, interesting print. A good ad.
don't get it.
i think this is showing the tyres moves smooth as how smoothly an underwater creature moves itself under water. just a try.
your work is your identity.
http://harshikcreations.blogspot.com/
I think the idea is not clear, but I like the visual.
Part of the road is still dry. I think, the car was parked over there... may be, may be not... cool execution though...
idea kinda clear, execution kinda clear, hm ok i lied, what's clear ?
xhpdesign.com
?
Nicely done...
Dalbir
www.AdOfDaMonth.com
DaMon
www.AdOfDaMonth.com
But how come?
"No think is impossible"
http://merobarema.blogspot.com
I just like the art direction, but I don't understand the concept :S
Def rain proof road. Def not working.
Nice and attractive art.
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