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Michelin: Puddles

Michelin: Puddles
Your rating: None Average: 6.4 (29 votes)

Hydroedge® The Rainproof Tire.

Advertising Agency: Saatchi & Saatchi Mexico
Creative Directors: Sebastian Corti, Luis Ribo
Art Director: Antonio Garcia
Copywriter: Ariel Soto
Illustrator: Zoom
Photographer: Hernan Churba

Comments

Kaifa's picture 134 pencils

Very nice.
-----------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

kgeiger's picture 5158 pencils

Sorry, but this looks more like rainproof asphalt. ;)

JAGGY's picture 1396 pencils

same here

Jaggy, MICA Ahmedabad

vurtomatic's picture 355 pencils

Rain-proof air.

Wordnerd's picture 5288 pencils

hahaha.. no.

am's picture 38 pencils

surreal approach, real sale. great.

BrettHeart's picture 111 pencils

Why are these puddles above the street? What has this to do with rainproof tyres?

[BrettHeart™]

http://brettheart.blogspot.com

[BrettHeart™]

Pauflies's picture 213 pencils

I think the message it's clear, of course it could be for a rainproof asphalt, but i like the idea, and the retouching its gooooood!

I LIKE IT
http://pauflies.blogspot.com/

gienel's picture 345 pencils

cool execution

(my Life Is Design & Design Is my LIFE)

Monjet's picture 174 pencils

Mmmm.... I don't like the execution.

Evandro lima's picture 142 pencils

Strong..Diferent approuch..It´s not easy something diferent these days. Nice.

hcook5150's picture 221 pencils

I'm digging it, looks awesome, effect is great.

www.hkstudiosinc.com

wearmysocks's picture 1032 pencils

Slightly off topic: When will they get rid of or revamp the Michelin man? He's a dated and outmoded mascot for a brand that should seriously consider doing something to re-invent its image.

Anyway: I think this is pretty cool. Weird, has some holes in its logic, but different so thumbs up.

------------------------------------
Energizer Bunny arrested, charged with battery.

Dzsoi's picture 4558 pencils

I agree with you guys, the logic is not 100%, but that drive/trip looks safe to me (the tires would stick to the bitumen obviously) and it is a very eye-catching, interesting print. A good ad.

hawkline's picture 89 pencils

don't get it.

the killer's picture 1487 pencils

i think this is showing the tyres moves smooth as how smoothly an underwater creature moves itself under water. just a try.

your work is your identity.
http://harshikcreations.blogspot.com/

Tincho's picture 1105 pencils

I think the idea is not clear, but I like the visual.

yudi's picture 255 pencils

Part of the road is still dry. I think, the car was parked over there... may be, may be not... cool execution though...

xhp's picture 545 pencils

idea kinda clear, execution kinda clear, hm ok i lied, what's clear ?

xhpdesign.com

raverus's picture 1458 pencils

?

DaMon's picture 503 pencils

Nicely done...

Dalbir
www.AdOfDaMonth.com

imke's picture 472 pencils

But how come?

"No think is impossible"

Persia Princess's picture 14 pencils

I just like the art direction, but I don't understand the concept :S

but_why's picture 282 pencils

Def rain proof road. Def not working.

hadrianapolis's picture 512 pencils

Nice and attractive art.

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