Michelin: Fuel pump

Advertising Agency: TBWA, USA

Published: 
October 2009

19 comments

Guest's picture
Guest

Nice.

alexander_bickov's picture
alexander_bickov
3279 pencils

Bibendum returns :)

mikeelrapido's picture
mikeelrapido
1929 pencils

Great art!

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Klidesign's picture
Klidesign
209 pencils

I agree, the art is cool, but what's the concept?
Does using these tires save gas/petrol?

Even so, why is he so aggressive towards the poor pump?!
' Haven't got a clue...

soya2's picture
soya2
134 pencils

........ i don't like it.......

Guest's picture
Guest

Needs a line.

Guest's picture
Guest

Or two.

I like the art, but don't get it.

Guest's picture
Guest

To animate things that are inanimated and turns them into something similar as humans it is so overdone. What makes me more surprised is the fact that TBWA USA has done that.

Guest's picture
Guest

awesome art

Guest's picture
Guest

it only work if you watch the commercial before....

tirthomitro's picture
tirthomitro
2758 pencils

typical USA-ish trash ad.
these guys squeeze the lemon so hard
the juice turns bitter in taste.
c'mon guys, dudes & dudetes... give us something new.
fast!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

I'm not defending this ad in any way but, "Typical-USA-ish trash?" You are an ignorant dumbass.

silvi's picture
silvi
4172 pencils

Explanation?

Guest's picture
Guest

if you ever worked with this client, you would understand. Not the agencies fault.

Notorious's picture
Notorious
642 pencils

nice execution but still the shadows in his feet are weeeeeeeeeeeeeeeeeeeeeak.
and there's apparently no message here except that you will crash up the gas station if you use michelin.

outsmart me, if you can

Guest's picture
Guest

~Say...show me some of your stupid artwork "Notorious" and we'll see who's the pro.

Notorious's picture
Notorious
642 pencils

I understand that you are one of the guys who worked on this ad. And I bet you're the illustrator. If Im right, then please put in mind that I admire the work you did, it's not your fault that the shadows are weak, you've already been thru a lot of pressure- I can imagine that, and so, in my opinion, it's the art director's fault that he/she didn't pay attention to details and approved it for final production. so no harm feelings. And about my works. I'll post them soon :D

outsmart me, if you can

Guest's picture
Guest

decent art is no excuse for a contrived concept. Maybe it's all in the execution.

Guest's picture
Guest

Great idea and execution a line would make it perfect imo

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