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Michelin: Fuel pump

Michelin: Fuel pump
Your rating: None Average: 4.5 (32 votes)

Advertising Agency: TBWA, USA

19 Comments

Guest's picture
8

Nice.

alexander_bickov's picture 3323 pencils

Bibendum returns :)

mikeelrapido's picture 1943 pencils

Great art!

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Klidesign's picture 209 pencils

I agree, the art is cool, but what's the concept?
Does using these tires save gas/petrol?

Even so, why is he so aggressive towards the poor pump?!
' Haven't got a clue...

soya2's picture 134 pencils

........ i don't like it.......

Guest's picture

Needs a line.

Guest's picture

Or two.

I like the art, but don't get it.

Guest's picture

To animate things that are inanimated and turns them into something similar as humans it is so overdone. What makes me more surprised is the fact that TBWA USA has done that.

Guest's picture

awesome art

Guest's picture

it only work if you watch the commercial before....

tirthomitro's picture 2186 pencils

typical USA-ish trash ad.
these guys squeeze the lemon so hard
the juice turns bitter in taste.
c'mon guys, dudes & dudetes... give us something new.
fast!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

I'm not defending this ad in any way but, "Typical-USA-ish trash?" You are an ignorant dumbass.

silvi's picture 4174 pencils

Explanation?

Guest's picture

if you ever worked with this client, you would understand. Not the agencies fault.

Notorious's picture 628 pencils

nice execution but still the shadows in his feet are weeeeeeeeeeeeeeeeeeeeeak.
and there's apparently no message here except that you will crash up the gas station if you use michelin.

outsmart me, if you can

Guest's picture

~Say...show me some of your stupid artwork "Notorious" and we'll see who's the pro.

Notorious's picture 628 pencils

I understand that you are one of the guys who worked on this ad. And I bet you're the illustrator. If Im right, then please put in mind that I admire the work you did, it's not your fault that the shadows are weak, you've already been thru a lot of pressure- I can imagine that, and so, in my opinion, it's the art director's fault that he/she didn't pay attention to details and approved it for final production. so no harm feelings. And about my works. I'll post them soon :D

outsmart me, if you can

Guest's picture

decent art is no excuse for a contrived concept. Maybe it's all in the execution.

Guest's picture

Great idea and execution a line would make it perfect imo

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