Michael Stich Stiftung: Breast

Diagnosis: Mother's milk can kill a baby.
Note: Yearly 1,700 HIV infected babies die world-wide.
Treatment: Get informed. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

April, 2007


ellehcimeo's picture
3516 pencils

I like this campaign, but there is no way that is a nursing mother's breast. I'm dissapointed at the lack of attention to detail.

Rog's picture
6082 pencils

Where are the lettuce leaves?

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture
3516 pencils

I didnt' realize lettuce worked as well as cabbage leaves.
I'll make a note of it for the future. Cheers.

Tron's picture
174 pencils

i love this ad the most, such amazing lighting, this is pure talent.

mikelite's picture
1031 pencils

that just means good photography, not a good ad. sorry, I agree with ellehcimeo. these just feel provacative

A. J. SMITH's picture
2824 pencils

Ooow nasty.

Tugs at the old heart strings, but I have to agree with ellehcimeo, those paps ain't the jugs of a breastfeeding mum.


ellehcimeo's picture
3516 pencils

"paps"!!! Good grief, is it the meds that's making me laugh so hard today?

mrtalented's picture
2171 pencils

where's the idea? the nipple?

addyhoch10's picture
2592 pencils

either they didn't know that a nursing woman's breast looks different or they chose to show a model's breast for aesthetic reasons. in both cases they did wrong.
and i dislike the allusion to a milk campaign in germany in the original copy text.

happy angel's picture
happy angel
56 pencils

If i only see the photo, i don't understand what is talking about. The copy text is not touch my heart.(not strong). text or photo should be attraction one of it. that why i like last adv-Blpwjob

Laurent's picture
289 pencils

contrarily to the blow job one, this looks like an excuse to show nice tits... and ellehcimeo is more than right, those aren't nursing breasts.

inkfromthepen's picture
147 pencils

let's show a breast just to be controversial and then link it to something humanitarian.

JvM, come on fellas, you can do better.

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