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Published/Aired: 
April 2007
Description: 

Diagnosis: Life or death depends on only 0.003mm of latex.
Note: Yearly 3 million humans die world-wide because of the consequences of AIDS.
Treatment: Get informed. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

Comments (51)

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Highest Rated

Guest's picture
Guest

шикарно

snagesh75's picture
snagesh75
Activity Score 58

wowww....mindBLOWING bossssss!!!

TRICKY's picture
TRICKY
Activity Score 3954

does a blow job give you AIDS?????

The man who stops advertising to save money is like the man who stops the clock to save time

ivan's picture
ivan

If you have the smallest little cut in your mouth - yes.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Or on your lip or in your throat or any kind of open wound you might have on your hand.
I like the visual and the message. Very well done.

soulbearer's picture
soulbearer
Activity Score 213

Semen for Christ sake!!!! Semen!!!!!!!! prostatic fluid.....the thing here is that is the MAN that is giving the girl HIV

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Why so many exclamation points? Are you that excited about typing the word "semen"? If so, good for you. It's good to get excited sometimes.

You can get HIV by passing fluids. Blood is a fluid, and so is semen. Now that that is sorted, we KNOW he is giving her HIV. That is why his penis is a gun.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Yes, if the b#$%@ bite.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

real nice.

copywriter.txt's picture
copywriter.txt
Activity Score 828

I'm glad that you liked.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i would play you in a battle of wits, but i see you are unarmed.

copywriter.txt's picture
copywriter.txt
Activity Score 828

C'mon, let the battle commence. I'm ready to blow you. :O

ellehcimeo's picture
ellehcimeo
Activity Score 3516

okay, you got me. that's funny!

copywriter.txt's picture
copywriter.txt
Activity Score 828

I got you? Hmmmmmm, Yummy.

Rog's picture
Rog
Activity Score 6082

Minimum! This guy's making a move on our girl, bro!

>>>> That's not an ad. THIS is an ad.

Minimum's picture
Minimum
Activity Score 1490

Im seeing it, my veins are popping... And my katana is at the ready. I will take the last shred of manhood away from tis bloke if he spills one drop of lust anywhere near her.

But hey who am I to claim such a pretty and beautiful creature of nature. At least I treat her with respect. Something that cannot be said about mister 'having it'. She will choose whats best for her :)

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

You can't blame him for trying it on. Much like you can't blame a fish for swimming or a bird for flying.
I was quite surprised with his reaction though.
And also very pleased with this line of defense. Thank you gentlemen.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Minimum, i saw your myspace and ellehcimeo isn't there. But i saw your another "girl". The one with beard.
:P

Minimum's picture
Minimum
Activity Score 1490

Hey, hands of Jeroen. Or maybe you dig him so much I need to arrange an appointment maybe?
And no, she is not on the site. Sometimes you care enough for a person to cherish the time and conversations. Publishing someone like that is not really caring, it is merely showing off. Why do I want showing off something that is special just because it is exclusive. When I would show it off, it would not me exclusive.

Sometimes the best and caring way to treat a lady, is to not treat her at all.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

copywriter.txt's picture
copywriter.txt
Activity Score 828

Man, you like Rod Stewart. Our conversation ends here.
Cheers.

Minimum's picture
Minimum
Activity Score 1490

He gets the birds bro...

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

JTW926's picture
JTW926
Activity Score 184

wow, really effective

• ω •'s picture
• ω •
Activity Score 243

great insights n visuals.

Dick Huges's picture
Dick Huges
Activity Score 937

MTV has a TV commercial with the exact same idea.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

As an ad this looks a bit weird, a close up on the shaft/gun/suck action would have improved it for me, also I would have used a 44 magnum. But thats just a matter of taste.

Is this a scratch and sniff by the way?

BUGGERS

GregDavidson's picture
GregDavidson
Activity Score 16

Gun = Danger. Really clever guys.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Well blow me.

BUGGERS

Rog's picture
Rog
Activity Score 6082

Hope his safety's on.

>>>> That's not an ad. THIS is an ad.

gibshellenberger's picture
gibshellenberger
Activity Score 157

what a rip, i've seen this 'cock gun' idea in the award books at least twice.

mrtalented's picture
mrtalented
Activity Score 2171

so you recommend us to wear condom before giving a blow job?

by the way, the lamp tripods are really eye-irritating.

Nthngmn's picture
Nthngmn
Activity Score 626

yeah, that lamp is super annoying. did nobody catch that?

sbr's picture
sbr
Activity Score 143

I did

focus group's picture
focus group
Activity Score 146

Done many times.

gibshellenberger's picture
gibshellenberger
Activity Score 157

holy !@#$%, i just had an idea! let's pop open an old award book, copy an idea, and submit it. ivan will love it.

ivan's picture
ivan

Try me! ;)

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

This ad doesn't go with the rest of the campaign at all. We've got a close up of a baby's face, a women's breasts, and then this full screen shot of a women giving a blowjob to a gun? c'mon

pabloaotw's picture
pabloaotw
Activity Score 235

That is because this ad is a visual metaphor, while the other ones are title based ads, the image could not be there and the ideas works too. This is the problem with this campaign for me.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

agreed, but it's a 3-piece campaign, and this one doesn't go with the other two at all. That's my only issue. I appreciate the idea, but I think that all 3 ads should be consistent with each other. It should have been a 3rd with mother/baby.

wgeddes's picture
wgeddes
Activity Score 298

two ads about mother/baby, then a picture of a girl blowing a gun?

http://www.freerangerobot.com

SummerA's picture
SummerA
Activity Score 154

Is that a gun in your pocket or are you just happy to see me? Oh wait it is a gun!

slim's picture
slim
Activity Score 1047

Pale imitation of that old Cocaine poster with a guy shoving a gun barrel up his nostril.
Is it absolutely necessary to show the setting, full-length topless woman, etc, or is that just there for shock value? Would have been better imho to just have her suggestively swallowing the barrel. Still not good.

chinaski's picture
chinaski
Activity Score 951

good idea in the hands of an under thought art direction

Laurent's picture
Laurent
Activity Score 289

its fresh and daring. very cool. nothing beats saying things as they are.

vexguy's picture
vexguy
Activity Score 93

try my also..:-)

dabrix's picture
dabrix
Activity Score 29

i didn't like this campaign at all!!

Paruku RabidLeroy's picture
Paruku RabidLeroy
Activity Score 112

Ummm...

eww.

Guest commenter's picture
Guest commenter

sometimes it feels good not to give her the choice, and hold it in until she swallows

Guest's picture
Guest

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Guest's picture
Guest

once, my sister swalowed my semen, is that so dangerous?

Guest's picture
Guest

jeez advertising in europe is easy

Guest's picture
Guest

this one time... in band camp...

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