Michael Stich Stiftung: Baby

Diagnosis: The chin of Grandpa. The eyes of dad. HIV of mummy.
Note: Each minute a child dies because of consequences of AIDS.
Treatment: Get informed. Make and HIV test during your pregnancy. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

April 2007


Disco Munky's picture
Disco Munky
3890 pencils

These are good.

I'm sure they could have made the 'sex' one less graphic tho.

Just made me want to beat one out, double time.


Doin' it for the points

ivan's picture

Btw, sorry for the sloppy translation, I was using google for it.

Besha's picture
295 pencils

I agree the "sex" one is way too graphic!

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

yea, a little much.

coldplayer's picture
18 pencils

Leave da guys do their job... Like one said: Is mind blowing. The sex one is one of the most commented. I think it was the idea.

San Pateste's picture
San Pateste
139 pencils

perfect copy, nice art, excelent

A. J. SMITH's picture
2824 pencils

Tugs me heartstrings


mikelite's picture
1031 pencils

I don't know. It's probably a cultural, continental thing, but these don't impress me one bit. the photography is great, but the writing & whatever loose concept ties them together is unremarkable at best.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I agree, but i think it must be a translation issue. Grandpa's chin, daddy's eyes, mommy's HIV is probably how it was originally written.

They don't really impress me either. They're not consistent at all. Compare this one to the girl sucking on the guy's pistol, and they are soooooooooooooo different from one another, I don't see how they can even be part of the same campaign.

mrtalented's picture
2171 pencils

this copy approach has been done quite close. it talked about the facial parts from parents also. can't remember which ads?

addyhoch10's picture
2592 pencils

i can't tell what is more heart-rending:
the look on the baby's face or the "ad by goooogle" below: "NEW ECZEMA BREAKTHROUGH! a mom's miraculous discovery to heal her son's eczema."

ivan's picture

Yeah, that ad is gross! I need to block it out!

Liu's picture
16 pencils

I've seen that copy before.

besoz's picture
48 pencils

Reaally amazing work great photography and perfetct artdirection i love the whole campian

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