Michael Stich Stiftung AIDS awareness: Baby

Michael Stich Stiftung AIDS awareness: Baby

Diagnosis: The chin of Grandpa. The eyes of dad. HIV of mummy.
Note: Each minute a child dies because of consequences of AIDS.
Treatment: Get informed. Make and HIV test during your pregnancy. Finding out can protect against infection.

Advertising Agency: Jung von Matt, Germany

Your rating: None

Comments

Submitted by Disco Munky on Thu, 2007-04-05 07:33.

These are good.

I'm sure they could have made the 'sex' one less graphic tho.

Just made me want to beat one out, double time.

;-{

ivan's picture
Submitted by ivan on Thu, 2007-04-05 07:34.

Btw, sorry for the sloppy translation, I was using google for it.

Submitted by Besha on Thu, 2007-04-05 09:10.

I agree the "sex" one is way too graphic!

Submitted by PaulyG_fill in ... on Thu, 2007-04-05 09:10.

yea, a little much.

Submitted by coldplayer on Fri, 2007-04-06 17:35.

Leave da guys do their job... Like one said: Is mind blowing. The sex one is one of the most commented. I think it was the idea.

Submitted by San Pateste on Thu, 2007-04-05 09:33.

perfect copy, nice art, excelent

Submitted by ROCK PIG on Thu, 2007-04-05 09:39.

Tugs me heartstrings

BUGGERS

Submitted by mikelite on Thu, 2007-04-05 10:00.

I don't know. It's probably a cultural, continental thing, but these don't impress me one bit. the photography is great, but the writing & whatever loose concept ties them together is unremarkable at best.

Submitted by PaulyG_fill in ... on Thu, 2007-04-05 10:05.

I agree, but i think it must be a translation issue. Grandpa's chin, daddy's eyes, mommy's HIV is probably how it was originally written.

They don't really impress me either. They're not consistent at all. Compare this one to the girl sucking on the guy's pistol, and they are soooooooooooooo different from one another, I don't see how they can even be part of the same campaign.

Submitted by mrtalented on Thu, 2007-04-05 10:09.

this copy approach has been done quite close. it talked about the facial parts from parents also. can't remember which ads?

Submitted by addyhoch10 on Thu, 2007-04-05 16:00.

i can't tell what is more heart-rending:
the look on the baby's face or the "ad by goooogle" below: "NEW ECZEMA BREAKTHROUGH! a mom's miraculous discovery to heal her son's eczema."

ivan's picture
Submitted by ivan on Thu, 2007-04-05 16:12.

Yeah, that ad is gross! I need to block it out!

Submitted by Liu on Fri, 2007-04-06 12:40.

I've seen that copy before.

Submitted by besoz on Tue, 2007-04-10 04:02.

Reaally amazing work great photography and perfetct artdirection i love the whole campian