Diagnosis: The chin of Grandpa. The eyes of dad. HIV of mummy.
Note: Each minute a child dies because of consequences of AIDS.
Treatment: Get informed. Make and HIV test during your pregnancy. Finding out can protect against infection.
Advertising Agency: Jung von Matt, Germany
Comments
These are good.
I'm sure they could have made the 'sex' one less graphic tho.
Just made me want to beat one out, double time.
;-{
Doin' it for the points
Btw, sorry for the sloppy translation, I was using google for it.
I agree the "sex" one is way too graphic!
yea, a little much.
Leave da guys do their job... Like one said: Is mind blowing. The sex one is one of the most commented. I think it was the idea.
perfect copy, nice art, excelent
Tugs me heartstrings
BUGGERS
I don't know. It's probably a cultural, continental thing, but these don't impress me one bit. the photography is great, but the writing & whatever loose concept ties them together is unremarkable at best.
• http://mikelightman.com/blog •
I agree, but i think it must be a translation issue. Grandpa's chin, daddy's eyes, mommy's HIV is probably how it was originally written.
They don't really impress me either. They're not consistent at all. Compare this one to the girl sucking on the guy's pistol, and they are soooooooooooooo different from one another, I don't see how they can even be part of the same campaign.
this copy approach has been done quite close. it talked about the facial parts from parents also. can't remember which ads?
i can't tell what is more heart-rending:
the look on the baby's face or the "ad by goooogle" below: "NEW ECZEMA BREAKTHROUGH! a mom's miraculous discovery to heal her son's eczema."
Yeah, that ad is gross! I need to block it out!
I've seen that copy before.
Reaally amazing work great photography and perfetct artdirection i love the whole campian
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