Miami Ad School: Let them rest in peace, 3

Let him rest in peace.

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Advertising School: Ogilvy Brasil
Chief Creative Director: Anselmo Ramos
Creative Directors: Roberto Fernandez, Paco Conde
Art Director: Thiago Di Gregorio
Copywriter: Felipe Machado
Illustrators / 3D: Alexandre Bucsky, Helena Lopes / Artluz Studio
Producers: Patrícia Cortes, Márcia Monteiro
Account Manager: Gabriela Malta
Published: April 2013

7 comments

joelapompe's picture
joelapompe
3607 pencils

How advertising recycles and hijacks famous images and symbols (including Einstein) is the subject of my latest book (available worldwide) :
http://www.maisonmoderne.lu/eshop/joe-la-pompe/

certaintly's picture
certaintly
4056 pencils

this is just as stupid and lazy as this ad.
http://adsoftheworld.com/media/print/getty_images_ali

domore's picture
domore
41 pencils

Practice is what matter.

CommandZ's picture
CommandZ
2484 pencils

NIce juxtaposition with the Dyslexia ad with Einstein above.

certaintly's picture
certaintly
4056 pencils

i dont see anything wrong with using iconic people who did great things.

theyre iconic and great for a reason.

just so long as theyre used in a new, creative way.

salil.sharma's picture
salil.sharma
2278 pencils

This One perfect ! Very funny & Creative

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